A recent survey by marketing research firm Ask Your Target Market asked recipients, “What type of direct mail is most likely to grab your attention?” Here are the results: 79% of respondents said that mail with coupons or exclusive deals is most likely to grab their attention 39% look for mail from chain businesses with […] →Read more
Impact Proven Solutions received the Midwest Direct Marketing Association (MDMA) 2012 Exceptional Service Award on April 24, 2012 at the MDMA Annual Conference. Each year the MDMA presents one such award to a direct marketing supply company that demonstrates distinguished customer service, exemplified leadership and commitment to excellence in the integrated direct marketing industry. “The […] →Read more
Everyone wants to make sure their marketing dollars aren’t going to waste. This is one of the reasons that direct mail analytics have grown in popularity the last few years. Here are some tips to help: 1. Ask a recipient to bring the piece into your store for a gift or discount. 2. Direct targets […] →Read more
Hard to imagine a consultant or investor asking the CMO, “so, what’s your telephone strategy?” We don’t have a telephone strategy. The telephone is a tool, a simple medium, and it’s only purpose is to connect us to interested human beings. And then the internet comes along and it’s mysterious and suddenly we need an […] →Read more
We live in an age of an abundance of data. That can be good but it can also be misused. Knowing the numbers and knowing how to translate that in to revenue is part art and part science. Here are a few good thoughts before you plan your next direct marketing project. Customer data, media […] →Read more
Here are a few common sense ideas to spruce up your email marketing. Not only do these tips seem really logical they’re also not difficult to implement. 1. Always use a linked call to action The basic idea of a call to action email is to focus your email on getting subscribers to take a […] →Read more
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With the well-chronicled struggles of the USPS some seem to assume that direct mail is going by the wayside but this simply isn’t the case. A recent study shows that it is standing toe to toe with email marketing. 66% of online Americans have made a purchase as a result of email and nearly just […] →Read more
If you’re interested in using QR Codes or Personalize URLs then you’re probably considering including a survey on the landing page. If that’s the case here are some good tips on how to build a quality survey that will deliver the results you want. 1. Define your objective What business goal do you hope to […] →Read more
If you’re scouting for a first baseman, you should keep your eyes open for someone with good twitch skills. Insanely fast reflexes, the ability to snatch a ball out of the air, someone who might not be able to run a marathon but is insanely quick with no notice. Twitch skills used to be rarely […] →Read more