Understanding buyer psychology is key to grabbing consumers’ attention and getting people to buy. The 6 Principles of Marketing Persuasion by Dr. Robert Cialdini is one of the most influential models in this approach. Cialdini’s six principles—scarcity, reciprocity, authority, social proof, liking, and consistency—can help boost results and get customers to act quickly. Let’s take […]
The success of your marketing campaigns hinges on having excellent, reliable data. But how can you be sure that you are working with data you can trust? Here are five tips for getting it right. 1. Clean and update your data. When was the last time you ran your database through a mailing list cleansing […]
If you aren’t already using an e-commerce portal to archive, order, and manage your print materials, you are leaving money on the table. How? Let’s look at five costs associated with manual print ordering and management and how you save money using an online storefront instead. 1. Administrative time. How long does it take one […]
With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message across? In an ideal world, you’d use every channel your customers interact with. In the real world, however, very few companies can make that happen. Fortunately, there are some simple guidelines for maximizing […]
Today more than ever, effective marketing is based on psychology. Whether you are using direct mail, email, or mobile, these five trends have been growing in importance over the past few years. Why do these trends continue to grow? Because they work. 1. Let your culture and personality show. Increasingly, consumers are looking at the […]
Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial institution that used segmentation to achieve great results. It’s a formula that any company can follow to make its mailings feel more personal and increase conversions without personalizing them down to the […]
One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential customers, and when done well, they can produce great results. How do you design a direct mail postcard that moves people to action? Read on to find out. 1. […]
According to the research firm McKinsey, 76% of consumers say that receiving personalized communications is a key factor in prompting their consideration of a brand, and 78% say that personalized content makes them more likely to purchase from the brand again. That’s a powerful incentive to put time and effort into getting personalization right. “Personalization” […]
When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are five ways to use product packaging to stand out and create […]
It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or an inexpensive bookmark. There is no obligation to donate, yet we feel compelled to give anyway because of the gift. This is the power of reciprocity. Reciprocity is a powerful psychological principle that works as […]