• Avoid the USPS’s Top Mailing Mistake

    In the world of direct mail, creativity is everything. You want to design pieces that stand out and catch the customer’s eye. But be careful! Sometimes this leads to designing mail pieces in nonstandard sizes that, in some cases, can make the mailpiece undeliverable. Failure to meet minimum mailing dimensions is the number one mailing […]

  • Case Study: The Power of a “Thank You” Note

    When you are shipping products, do you include a simple thank you? You might be surprised by what a difference it can make. Most buyers open the box, take out their purchase, and recycle it with little thought. But opening the package to find a thoughtful and beautifully printed card can change that experience and […]

  • QR Codes Are Everywhere — For Good Reason!

    The global pandemic has had a profound impact on the world of consumer marketing, and one of these impacts has been to bring QR codes more into the mainstream. With consumers increasingly comfortable using QR codes, businesses can confidently leverage this marketing tool, making it more straightforward for customers to gain information, access coupons, and […]

  • Designing an Effective Postcard

    One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential customers, and when done well, they can produce great results. How do you design a direct mail postcard that moves people to action? Read on to find out. 1. […]

  • Using Packaging as a Marketing Tool

    When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are five ways to use product packaging to stand out and create […]

  • What Is Reciprocity? How Can It Boost Sales?

    It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or an inexpensive bookmark. There is no obligation to donate, yet we feel compelled to give anyway because of the gift. This is the power of reciprocity. Reciprocity is a powerful psychological principle that works as […]

  • Creating a Sustainable Package

    Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they will pay more for them.[1] Let’s look at some of the top ways you can be sustainable and communicate that message effectively on your packaging. 1. Support recyclability. There are multiple elements even to a “simple” paperboard […]

  • Do Self-Mailers Have Benefits Over Direct Mail Envelopes? You Bet!

    For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many benefits. Self-mailers are created when a single piece of paper […]

  • Want Better Direct Mail Copy? Tighten It Up!

    What’s one of the keys to creating great direct mail copy? Keeping it tight! Over the years, the amount of copy used in direct mail campaigns has dropped. In fact, according to Who’s Mailing What! (WMW!), a national database of direct mail, the amount of copy used in direct mail pieces has dropped by a […]

  • When It Comes to Typography, Look Like a Pro

    What distinguishes professional communications from amateur ones? Details! Companies putting out professional direct mail, email, and mobile communications take the time to get it right. Here are five very common typography conventions that many companies get wrong, but that can set you apart by doing them correctly. 1. Using smart quotes. Whether you are reproducing […]