• Turning a Bank from “Stodgy” to “Personal”

    Do you always need lots of data to make your mailings seem personal? No. Take the example of MB Financial, a Chicago-based financial institution that used segmentation to achieve great results. It’s a formula that any company can follow to make its mailings feel more personal and increase conversions without personalizing them down to the […]

  • Designing an Effective Postcard

    One of the best ways to use direct mail is to use postcards. Postcards are an inexpensive way to get your message in front of potential customers, and when done well, they can produce great results. How do you design a direct mail postcard that moves people to action? Read on to find out. 1. […]

  • Using Packaging as a Marketing Tool

    When a shopper walks into the store, even if they aren’t looking for something in your product category, the proper packaging can entice them to make a purchase they hadn’t planned. That’s why packaging should be considered part of your marketing toolbox. Here are five ways to use product packaging to stand out and create […]

  • What Is Reciprocity? How Can It Boost Sales?

    It’s happened to all of us. We receive a fundraising mailer that includes a set of free address labels or an inexpensive bookmark. There is no obligation to donate, yet we feel compelled to give anyway because of the gift. This is the power of reciprocity. Reciprocity is a powerful psychological principle that works as […]

  • Creating a Sustainable Package

    Consumers are increasingly showing a preference for products that communicate a sustainable message. Two-thirds of consumers say they will pay more for them.[1] Let’s look at some of the top ways you can be sustainable and communicate that message effectively on your packaging. 1. Support recyclability. There are multiple elements even to a “simple” paperboard […]

  • Get the Most Out of Personalized Print

    You increase your response and conversion rates by personalizing your message, whether in print or email. But “personalizing” doesn’t just mean using data to swap out images and text based on information you have in a database. Personalized printing has to feel personal. Let’s look at four best practices that must be the foundation of […]

  • Explore New Technologies and Save on Postage

    The United States’ 2022 Emerging and Advanced Technology Program is here. The USPS always offers postal discounts to encourage mailers to add interactive technologies that give print even more life and excitement. By incorporating these technologies, not only do businesses get better results, but they save 2% – 3% on postage. If you are already […]

  • 5 Ways to Maximize Your Print Investment

    Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at four strategies to help you make the most of your investment. 1. […]

  • Effective Communication Breeds Customer Loyalty

    Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they purchased, yet 88% said that they were willing to switch providers for any reason! How can this be? If customers are happy with the […]

  • Survey: Print Is Safe, Secure, Trustworthy, and Eco-Friendly

    If something is proven safe, secure, and trustworthy, you’d embrace it, right? Now add in that it is also eco-friendly, and you have a product anyone would love. There is such a product, and it’s print. After years of research on consumer attitudes and preferences, print remains consumers’ preferred channel for safety, security, trustworthiness, and […]