What Are Direct Mail Customers Looking For?
A recent survey by marketing research firm Ask Your Target Market asked recipients, “What type of direct mail is most likely to grab your attention?” Here are the results:
79% of respondents said that mail with coupons or exclusive deals is most likely to grab their attention
39% look for mail from chain businesses with recognizable names
35% prefer mail from local businesses
29% look for visually appealing mail
(via Ask Your Target Market)