What Are Direct Mail Customers Looking For?

A recent survey by marketing research firm Ask Your Target Market asked recipients, “What type of direct mail is most likely to grab your attention?” Here are the results:

79% of respondents said that mail with coupons or exclusive deals is most likely to grab their attention
39% look for mail from chain businesses with recognizable names
35% prefer mail from local businesses
29% look for visually appealing mail

(via Ask Your Target Market)

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