• Customer Retention Ideas That Don’t Involve Price

    Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own economic situations. This quickly challenged businesses’ assumptions about their customers’ loyalty and spotlighted their customer […]

  • How to Stay in Touch Without Being Annoying

    What makes for great direct mail? It’s content, but it’s also timing and frequency. The ideal number of mailings is often said to be eight to ten per year. However, while repetition is essential, you don’t want to annoy people either. To be effective, you need to strike a balance. One of the ways you […]

  • Get More from Your Print Budget with Retargeting

    You make a significant investment in your print marketing. Yet even with the most targeted, well-concepted campaign, sometimes you don’t net the sale. Why?  Often, it’s because many conversations need to be kept going before they bear fruit. This is where retargeting comes in. Once a prospect visits your website, you target them again (retarget them) […]

  • Want to Sell More? Keep It Dripping!

    If you keep hearing the term “drip marketing,” there’s a reason. It’s a powerful lead nurturing tool that works.  The marketer sends (drips) regular marketing communications, often through multiple channels, with strategic precision designed to move a prospect through the sales funnel over time. It uses a combination of direct mail, email, mobile marketing, newsletters, […]

  • Keep the Conversation Going!

    When do you engage with your customers? Is it only when you want to sell them something? If so, consider extending the conversation. Customers are more loyal when they feel that you care about them personally, not just the bottom line, so here are three ways to keep the conversation rolling. 1. Touch base . […]

  • The Hottest New Market: Your Own Customers!

    Often, when we want to boost revenues, we think about drumming up new customers. But why not look to your existing customers instead? You spent a significant amount of time and money winning them over. If you treat them right, they can become your most fertile ground for growing sales. Tapping into this market is […]

  • Leads Need Nurturing, Too!

    It would be great if everyone who responds to a print or email contact would make a purchase right away, but they often don’t. Even when people don’t convert right away, don’t assume that’s a dead lead. It just might need nurturing. According to Brian Carroll, author of Lead Generation for the Complex Sale, up […]

  • 5 Steps to Customer Loyalty

    What does it take to create customer loyalty, the kind of commitment that makes customers stick with you, even when your competitors become more aggressive, and price competition intensifies? Here are some tips from the experts. 1. Profile your customers. Customer bases are not homogenous. They are made up of different demographics, with different needs […]