Marketers that fail are often impatient and selfish. Impatient, because they won’t invest in the long-term job of earning familiarity, permission and trust. And selfish, because they get hooked on the erroneous belief that merely because they have money, they have the right to demand attention. And selfish because they believe marketing is about them, […] →Read more
When I take the exit to get to my house I always stay away from the right hand side of the road. The reason is because a friend said he took that exit too low one time and hit some water and ended up in the ditch. So I never risk it even when it’s […] →Read more
If you’ve done any holiday shopping online it’s doubtful you haven’t been tempted by free shipping offers. Discounts and promo codes are great but free shipping is a must for lots of shoppers. Here are some statistics from a recent Pitney Bowes survey about shipping preferences: 47% of those surveyed say they pay more attention […] →Read more
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A couple of weeks ago we had a blog post about a survey performed by Retention Science. This survey, about promotional emails, included findings that revealed that Free Shipping was a positive influence on their audience. Their research included some interesting statistics about the timing of promotional emails. There’s always debate about what’s the perfect […] →Read more
The USPS has released a helpful calendar to see where the promotions for 2014. These promotions give marketers mailing discounts for trying new and exciting ways to market your direct mail, such as Augmented Reality or QR Codes. There is also a summary below of all of the promotions to get a little more detail […] →Read more
I’ve often heard people say “the numbers don’t lie” and while that is true in context it doesn’t always give the whole picture. Just looking at raw data isn’t helpful to anyone, so while the numbers may not be lying it doesn’t mean I know what they’re saying. I’m glad there are folks who can […] →Read more
(via Layar) →Read more
When trying to convert a shopper to a buyer free shipping is twice as effective as percent-off offers. A study released by Retention Science shows that among online promotional offers free shipping is more alluring. Retention Science’s research included 100 million online transactions, 20 million user profiles and 100 email campaigns. This study identifies the […] →Read more