Here are the postage rates that will go into effect on January 26th, 2014. Unfortunately, the Postal Regulatory Commission (PRC) approved the entire Exigent rate increase requested by the United States Postal Service (USPS). The PRC’s decision came over a massive effort across the entire industry to oppose the exigency increase. Overall, that means that […] →Read more
As more and more folks use mobile devices there’s no doubt your audience is part of that demographic, regardless of their age. As 2014 begins there’s an ever growing change in how websites and emails are designed specifically because of the growth of mobile device usage. It’s called responsive design and it takes in to […] →Read more
Mailing lists have been around almost as long as mail. In the age of big data some of the guess work is taken out and saturation mailings aren’t required to get to your target audience. Here are a few list types to consider for your next mailing. The house list:You create this list yourself. It’s […] →Read more
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We want to help you understand what is happening with the January 26th, 2014 USPS postage increase. -The Postal Regulatory Commission (PRC) has approved the USPS postage rate increases that are capped by law by the Consumer Price Index (CPI). (Click here to view those prices.) -It is still likely that the PRC will approve […] →Read more
Marketers that fail are often impatient and selfish. Impatient, because they won’t invest in the long-term job of earning familiarity, permission and trust. And selfish, because they get hooked on the erroneous belief that merely because they have money, they have the right to demand attention. And selfish because they believe marketing is about them, […] →Read more
When I take the exit to get to my house I always stay away from the right hand side of the road. The reason is because a friend said he took that exit too low one time and hit some water and ended up in the ditch. So I never risk it even when it’s […] →Read more
If you’ve done any holiday shopping online it’s doubtful you haven’t been tempted by free shipping offers. Discounts and promo codes are great but free shipping is a must for lots of shoppers. Here are some statistics from a recent Pitney Bowes survey about shipping preferences: 47% of those surveyed say they pay more attention […] →Read more
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A couple of weeks ago we had a blog post about a survey performed by Retention Science. This survey, about promotional emails, included findings that revealed that Free Shipping was a positive influence on their audience. Their research included some interesting statistics about the timing of promotional emails. There’s always debate about what’s the perfect […] →Read more