Online Shoppers Love Free Shipping
If you’ve done any holiday shopping online it’s doubtful you haven’t been tempted by free shipping offers. Discounts and promo codes are great but free shipping is a must for lots of shoppers. Here are some statistics from a recent Pitney Bowes survey about shipping preferences:
47% of those surveyed say they pay more attention to shipping in their consideration process than they did three years ago
49% of responders say they have abandoned their carts because of high shipping costs
77% say free shipping is an immensely greater marketing tool than is fast shipping (19%)
(via DM News)
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