Keep Your Email Marketing Relevant
As more and more folks use mobile devices there’s no doubt your audience is part of that demographic, regardless of their age. As 2014 begins there’s an ever growing change in how websites and emails are designed specifically because of the growth of mobile device usage. It’s called responsive design and it takes in to account what device the viewer is using and responds accordingly.
Over half of all emails are now opened on mobile devices and that stat keeps increasing. PC email experience will become a secondary consideration as email is moving to a mobile first channel. Jump on the responsive design train now! Make sure that your email messages render well on mobile devices, tablets, etc., as that is where they will be viewed first.
(via Bronto Blog)