We’ve been writing more frequently on this blog about using your data to drive your marketing. To take this line of thinking one step further your data can go beyond informing only your marketing but also the content you create. While ‘Content Marketing’ is definitely a current buzzword, once you’ve started to try to create […] →Read more
With the ever changing tool set available to marketers it’s inevitable that even traditional direct mail marketing will evolve. The USPS has released a new whitepaper on Mail Innovations that include both future and present marketing methods. Direct Mail continues to be a strong marketing channel when used to its full potential. This paper will […] →Read more
Being the best at marketing is a moving target. While the end goal will typically always be the same (sell more) the way you market to help achieve that goal is always evolving. The best example of this is email marketing. Sending emails to your audience isn’t as simple as a ‘blast’ like it was […] →Read more
First-Class Mail Color/Transpromo Promotion Continue to grow the value of First-Class Mail and encourage mailers to invest in color print technology for bills/statements Mail Drives Mobile Engagement Promotion Demonstrate how direct mail, combined with mobile technology, can combine to facilitate purchasing from a mail piece using a mobile device 2015 Earned Value Reply Mail Slow […] →Read more
The cause and effect principle has seemingly come in to play with regard to shipping costs. The cause is partly a result of the ever growing shift from shopping in-store to shopping online. With less room in shipping trucks due to bulkier items both FedEx and UPS are moving toward dimensional pricing models which will […] →Read more
My mom was very excited the day I got my drivers license…no seriously. We lived in a small town and she was glad that I could now drive to the local grocery store and pick up things for her. The USPS is making getting groceries even easier than that. The USPS is looking to partner […] →Read more
October is here and the holidays are right around the corner. If you haven’t started your holiday marketing plan or if you’re in the middle of it here are some tips to help you reach your audience and keep them coming back: Holiday activity is starting earlier every year. Thanksgiving promotions including Black Friday and […] →Read more
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Lazy coworkers are the worst. There are several forms of slacking but the form I’m seeing more frequently is “working hard to look busy”. This person would rather give the APPEARANCE of being busy than actually be productive (i.e. George Costanza). Now, we’ve all had slow days at work and not had enough to do. […] →Read more
Two elements of an apology Compassion and Contrition “We’re sorry that your flight was cancelled. This must have truly messed up your day, sir.” That’s a statement of compassion. “Cancelling a flight that a valued customer trusted us to fly is not the way we like to do business. We messed up, it was an […] →Read more