2015 USPS Promotion Calendar

USPS 2015 Promotional Calendar

  • First-Class Mail Color/Transpromo Promotion
    • Continue to grow the value of First-Class Mail and encourage mailers to invest in color print technology for bills/statements
  • Mail Drives Mobile Engagement Promotion
    • Demonstrate how direct mail, combined with mobile technology, can combine to facilitate purchasing from a mail piece using a mobile device
  • 2015 Earned Value Reply Mail
    • Slow the decline of First-Class Mail (BRM and CRM) pieces through a postage credit for each returned mail piece. Encourages year over year growth.
  • Advanced or Emerging Technologies Promotion
    • Encourage the use of “enhanced’ augmented reality or standard NFC technology in mailing campaigns

(via USPS)

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