2015 USPS Promotion Calendar
- First-Class Mail Color/Transpromo Promotion
- Continue to grow the value of First-Class Mail and encourage mailers to invest in color print technology for bills/statements
- Mail Drives Mobile Engagement Promotion
- Demonstrate how direct mail, combined with mobile technology, can combine to facilitate purchasing from a mail piece using a mobile device
- 2015 Earned Value Reply Mail
- Slow the decline of First-Class Mail (BRM and CRM) pieces through a postage credit for each returned mail piece. Encourages year over year growth.
- Advanced or Emerging Technologies Promotion
- Encourage the use of “enhanced’ augmented reality or standard NFC technology in mailing campaigns
(via USPS)
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