• Don’t Judge a Book by its Page Count

    Any time I write about analytics I seem to go back to baseball. Baseball is a simple sport to understand conceptually. When you try to analyze something as simple as baseball you can see more clearly how your analytics may not actually be helping. For example, a good baseball player generally gets a lot of […]

  • Make the Best of a Bad Situation

    Unfair things happen. You might be diagnosed with a disease, demoted for a mistake you didn’t make, convicted of a crime you didn’t commit. The ref might make a bad call, an agreement might be abrogated, a partner might let you down. Our instinct is to fight these unfairnesses, to succumb if there’s no choice, […]

  • Fulfillment Automation at its Best

    Amazon’s 8th generation order fulfillment center which is filled with robot automated processes. This is the best video about robots with no dialogue since Wall-E.  

  • The anatomy of success

    Who gets the credit when the company succeeds? Who gets the credit when it fails? The answer for both should be everyone. Sure there are some who are more deserving than others for the credit or the blame, but success or failure never comes down to one person in an organization. Hopefully that first paragraph […]

  • Email Marketing Statistics

    In the digital age we live in where consumers carry around a device that marketers can send messages to a question you should ask yourself is…do they want to hear from me? In this day of constantly being marketed to does my audience want my marketing? Well, the answer is apparently yes. People still like […]

  • New Postmaster General

    On Feb 2nd, Megan Brennan began here tenure as the 74th Postmaster General, becoming the first woman to serve in that capacity. Megan, as her predecessor came from the Operations group within the Postal Service, originally beginning her career as a carrier in 1986. Megan is generally regarded as a no nonsense gal with an […]

  • Getting the Big ‘Yes’

    Marketing is an art. I’ve probably said that before. But if you happen to be the Jackson Pollock of marketing that may not be a good thing. What I mean is if your marketing seems scattered and disorganized by your audience it may be because…your marketing plan is scattered and disorganized. Beyond having a general […]

  • Planning postage budgets for the year

    What’s going to happen with postage rates for the remainder of this year? The short answer is: No one knows. However, it appears almost certain that postage rates will increase on April 26th and the new rates will be very close to the those identified here. It seems almost certain because, with this filing, the […]