At the 2015 National Postal Forum, the Postmaster General’s Mailers Technical Advisory Committee (MTAC) was awarded the most prestigious USPS Partnership for Growth Award. I have the privilege of serving on MTAC and am humbled by its legacy, its accomplishments, and its potential for betterment of the postal supply chain. The concept of MTAC and […]
Here are a few tips that will help you build a better landing page and might help you with your copy as well! (via Copyblogger)
Marketing is getting more and more focused on personal interactions with the consumer. This starts with personalized data. The next wave of marketing focus will be to build on that personal interaction with contextual marketing. The more data that is gathered will give the analytics team more insight in to the consumer. That data can […]
Personalizing your direct marketing for your customer is effective. Whether you are currently engaged in minimal personalization efforts (i.e. “Dear <first name>”) or if you’re a personalization pro (i.e. targeted content personalizing name, images and message) you are moving in the right direction. Below are some statistics showing how other marketers are approaching personalization: 91% […]
Obviously there are differences between how customers respond to digital marketing compared to physical marketing pieces. Some of it depends on the demographics of the audience but some of it is inherit to how people react to each medium. The USPS study look in details such as these below: How participants processed digital ad content […]
I’ve read several marketing articles lately complaining that analytics are too complex. Essentially these writers want to simplify everything down to one metric so marketing professionals can just look at the one metric, as one might look at a traffic signal, and wait for the light to turn green to proceed with their marketing efforts. […]
Writing and speaking (essays, non-fiction, copy writing, direct interactions, speeches) can be easily sorted into two groups: The expected The unexpected We don’t remember what most people say when they greet us (at a party, or even a funeral) because it’s banal. Most college essays, tweets and advertising copy fit right into this category. The […]
The only effective way that I’ve seen to keep customers engaged and coming back is stellar customer service. Giving your customers a great initial product or service is obviously key, but exemplary customer service is part of what you should be selling. Great customer service is what creates brand evangelists who will end up selling […]
Direct Mail works. It’s tried and true though new tweaks come along every few years which can boost it’s effectiveness. If you’re trying to figure out what your next direct marketing campaign should include, think direct mail. Here are some good reasons you should be sending direct mail: Pricing Advantages In May, 2015, the U.S. […]