Personalization Statistics from Marketing Agencies

Personalizing your direct marketing for your customer is effective. Whether you are currently engaged in minimal personalization efforts (i.e. “Dear <first name>”) or if you’re a personalization pro (i.e. targeted content personalizing name, images and message) you are moving in the right direction.
Below are some statistics showing how other marketers are approaching personalization:

91% of marketers either use or intend to use personalization for online customer interactions within the next year
86% of respondents report receiving lift from their personalization initiatives
49% intend to increase their budgets for personalization over the year ahead
51% of organizations have personnel dedicated to working on personalization programs
The study…examined the attitudes and expectations of global business-to-business (B2B) and business-to-consumer (B2C) marketers surrounding real-time personalization. A total of 242 marketers from around the world, in a variety of roles and from companies of all sizes, were surveyed.

(via Evergage)

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