Here are a few common sense ideas to spruce up your email marketing. Not only do these tips seem really logical they’re also not difficult to implement. 1. Always use a linked call to action The basic idea of a call to action email is to focus your email on getting subscribers to take a […] →Read more
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With the well-chronicled struggles of the USPS some seem to assume that direct mail is going by the wayside but this simply isn’t the case. A recent study shows that it is standing toe to toe with email marketing. 66% of online Americans have made a purchase as a result of email and nearly just […] →Read more
If you’re interested in using QR Codes or Personalize URLs then you’re probably considering including a survey on the landing page. If that’s the case here are some good tips on how to build a quality survey that will deliver the results you want. 1. Define your objective What business goal do you hope to […] →Read more
If you’re scouting for a first baseman, you should keep your eyes open for someone with good twitch skills. Insanely fast reflexes, the ability to snatch a ball out of the air, someone who might not be able to run a marathon but is insanely quick with no notice. Twitch skills used to be rarely […] →Read more
If wearing an earpiece isn’t futuristic enough for you, you will be able to buy augmented reality glasses from Google in the foreseeable future. They utilize a heads-up-display that can lead you through making phone calls, schedule meetings or displaying maps. Here’s a video of what it will look like from a first person point […] →Read more
Last summer, the USPS offered an incentive to mailers who produced pieces bearing a two-dimensional barcode (QR code) that could be read by mobile devices and direct the user to a website associated with the mailpiece. That first venture into offering postal discounts for turning mail into a multi-channel marketing medium proved to be successful […] →Read more
Nobody likes rejection. It’s important to know that your direct mail piece will be received well by your customer. Pitney Bowes recently surveyed 6000 consumer in the US as well as Europe to better understand what customers want in their mail. -Customer satisfaction surveys are perceived as an acceptable practice by 75% of those surveyed. […] →Read more
Here’s an update from Impact’s CEO Tim Johnson: Postal reform bill S. 1789 is moving through the Senate. It has been approved by committee and it is now ready for consideration by the full Senate. The Senate is expected to begin voting on the bill on Monday. It is expected that the first vote will […] →Read more
Are regular white envelopes containing a letter with black and white print still effective? Yep, but so are a few other ideas. If you’re looking to try some new things with your next direct marketing campaign here are a few ideas to help get you started. Digi-mail: Texting and QR codes have made direct mail a physical […] →Read more