If wearing an earpiece isn’t futuristic enough for you, you will be able to buy augmented reality glasses from Google in the foreseeable future. They utilize a heads-up-display that can lead you through making phone calls, schedule meetings or displaying maps. Here’s a video of what it will look like from a first person point […] →Read more
Last summer, the USPS offered an incentive to mailers who produced pieces bearing a two-dimensional barcode (QR code) that could be read by mobile devices and direct the user to a website associated with the mailpiece. That first venture into offering postal discounts for turning mail into a multi-channel marketing medium proved to be successful […] →Read more
Nobody likes rejection. It’s important to know that your direct mail piece will be received well by your customer. Pitney Bowes recently surveyed 6000 consumer in the US as well as Europe to better understand what customers want in their mail. -Customer satisfaction surveys are perceived as an acceptable practice by 75% of those surveyed. […] →Read more
Here’s an update from Impact’s CEO Tim Johnson: Postal reform bill S. 1789 is moving through the Senate. It has been approved by committee and it is now ready for consideration by the full Senate. The Senate is expected to begin voting on the bill on Monday. It is expected that the first vote will […] →Read more
Are regular white envelopes containing a letter with black and white print still effective? Yep, but so are a few other ideas. If you’re looking to try some new things with your next direct marketing campaign here are a few ideas to help get you started. Digi-mail: Texting and QR codes have made direct mail a physical […] →Read more
Here are a few more details on the USPS Summer Postage Sale we’ve hinted about. The promotions is scheduled to run from July through August. You can begin registration on May 1. The 2012 Mobile Commerce and Personalization Promotion will provide business mailers with an upfront 2% postage discount on Standard and First-Class letters, flats, […] →Read more
Our partner, Return Path, says that on average more than 20% of opt-in emails never reach your customer’s inbox, but instead end up in a bulk mail, junk, or spam folder. This leaves a lot of customers not getting the emails they signed up for which results in a lot of missed revenue! That’s why Impact […] →Read more
Deliver Magazine recently interviewed Peter Glynn from LostPetCards.com about some of the tips he has for others who use direct mail. While this advice might not sound revolutionary to many of our customers it’s always good to not overlook the basics. Update your addresses: Many small businesses and nonprofits haven’t cleaned up their mailing lists […] →Read more
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Last summer the USPS offered postage discounts for mailers using QR codes and this summer they will be running that promotion again. One common misconception that a marketer can make is “I have nothing to link to”. You may not have something that will make national headlines but you can still come up with something […] →Read more