Send Mail You Know Your Customers Want
Nobody likes rejection. It’s important to know that your direct mail piece will be received well by your customer. Pitney Bowes recently surveyed 6000 consumer in the US as well as Europe to better understand what customers want in their mail.
-Customer satisfaction surveys are perceived as an acceptable practice by 75% of those surveyed.
-Keeping in contact at a frequency that doesn’t upset the customer is key; 74% of consumers welcome a monthly offer sent to them via postal mail
-A certain level of personalization and familiarity is welcomed; 59% of consumers surveyed say they appreciate online personalization on websites, such as “Welcome, Jane.”
(via Print in the Mix)