When you are an expert in your field you will speak like an expert. That’s a good thing. It can help you when you’re with your peers and can simplify lots of your interactions with your coworkers. Where it can get in the way is when you take for granted the foundational things you know […] →Read more
Direct mail can win anyone over. The simple reason…it works. Here’s an example: An author, speaker, and self-styled digital “technology evangelist,” Ray is the founder of SmallBizTechnology.com, a media company that counsels growing businesses on technology. Ray learned “firsthand about the power of direct mail when a flier arrived in his mailbox. “Lo and behold, […] →Read more
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No matter how many sales letters you write it’s still hard to write the next one. Here’s a few tips (or maybe reminders for some) of how to structure your sales letter. 1) Start Strong Beginning a sales letter is not much different from beginning a print ad. You have to grab the reader’s attention […] →Read more
Email marketing isn’t hard but doing it right takes work. There are rules and guidelines to follow if you’re going to do email marketing that aren’t merely best practice but are laws. Read below to make sure your emails aren’t breaking the law. Unsolicited E-Mails Unsolicited, in the context of black-hat marketing, means that the […] →Read more
Nick Sarillo is the founder and CEO of Nick’s Pizza & Pub in Crystal Lake and Elgin, Ill. Here’s a great story he tells about how being honest and straightforward with his customers paid off: When I considered e-mailing my customers and asking them for help during the economic downturn, my PR company thought it […] →Read more
Finding a letter or kit that has success is great. But reusing that same letter or kit, or leaving it basically the same for a long time can be fatal to a campaign. Here are a few ‘facelift’ tips to consider. Basic facelift The envelope is your package’s “face.” Remember, as the adage goes, you […] →Read more
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Colors bring baggage with them. People associate certain colors with brands, trends, even years (think neon pink). Here’s some of the common associations in consumers minds that you might want to consider. Red. Think of Coca Cola and Xerox logos. Red is a symbol for love, power and excitement. Red also symbolizes the devil and […] →Read more
Most of us haven’t been in a classroom lately so here’s a list of ten things our English teacher would want us to remember: 1. Using that when you should use who Whenever you write about people, refer to them using who, not that. John is the guy who always forgets his shoes, not the […] →Read more