Press Release from the USPS: Beginning early next year, the Postal Service will introduce a First-Class Mail Global Forever Stamp. The new stamp will allow customers to mail letters anywhere in the world for one set price of $1.10, and is among new mailing and shipping services filed with the Postal Regulatory Commission today. […] →Read more
If you haven’t heard of an elevator pitch, the idea is can you tell your story in the length of an elevator ride, whether your story is the vision for your company or your resume. You need a summary that is fresh and sets you apart. Terri Sjodin, author of Small Message, Big Impact: The […] →Read more
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Adding an insert to your direct mail piece can be very effective and can draw attention directly to your offer. An eye catching graphic or a well chosen word in large print might be exactly what will help your recipient to respond. Here are five ways to do more with your insert. 1) Emphasize your […] →Read more
It would be great to be picked, to win the random lottery, to have a dream come true. But when we rely on a wish to get where we want to go, we often sacrifice the effort that might make it more likely that we get what we actually need. Waiting for the prince to […] →Read more
When you are an expert in your field you will speak like an expert. That’s a good thing. It can help you when you’re with your peers and can simplify lots of your interactions with your coworkers. Where it can get in the way is when you take for granted the foundational things you know […] →Read more
Direct mail can win anyone over. The simple reason…it works. Here’s an example: An author, speaker, and self-styled digital “technology evangelist,” Ray is the founder of SmallBizTechnology.com, a media company that counsels growing businesses on technology. Ray learned “firsthand about the power of direct mail when a flier arrived in his mailbox. “Lo and behold, […] →Read more
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No matter how many sales letters you write it’s still hard to write the next one. Here’s a few tips (or maybe reminders for some) of how to structure your sales letter. 1) Start Strong Beginning a sales letter is not much different from beginning a print ad. You have to grab the reader’s attention […] →Read more
Email marketing isn’t hard but doing it right takes work. There are rules and guidelines to follow if you’re going to do email marketing that aren’t merely best practice but are laws. Read below to make sure your emails aren’t breaking the law. Unsolicited E-Mails Unsolicited, in the context of black-hat marketing, means that the […] →Read more