What Color Is Best for Your Brand

Colors bring baggage with them. People associate certain colors with brands, trends, even years (think neon pink). Here’s some of the common associations in consumers minds that you might want to consider.

Red. Think of Coca Cola and Xerox logos. Red is a symbol for love, power and excitement. Red also symbolizes the devil and creates an alarming affect. You typically see red when a company is trying to get your attention.
Pink/Purple. Think of Yahoo! and Orkut. Pink is a symbol of vanity, elegance and romance. You typically see pink when a company is trying to be stylish or appeal to women.
Orange. Think of Nickelodeon and Etsy. Orange is a symbol of fall, warmth and friendship. You typically see orange when a company is trying to comfort you in some way. If you’re trying to appeal to children, orange is usually a good color to use.
Yellow. Think of Best Buy or McDonalds. Yellow is a symbol for youth, the sun, energy and happiness. Typically you see yellow when a brand is trying to have a positive impact on people.
Green. Think of Starbucks or Whole Foods. Green is a symbol for the environment, nature and money. Brands using this color are typically more eco-friendly than those that do not. It’s useful for companies focused on entertainment, finance or leisure.
Blue. Think of American Express, Ford, IBM, Intel, Samsung and HP. A lot of brands use blue because it symbolizes freedom, trust, intelligence and progress. Brands using this color are typically those involved in the technology industry.
Brown. Think Coach or UPS. Brown is a symbol of earth, natural and neutrality. Brands using this color are more traditional, conservative and care about nature.
Black. Think Lexus, Disney and Nike. Black is a symbol of power, simplicity and sharpness. Brands using this color usually put a premium price on their products.

(via OPEN Forum)

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