The new Marketplace Fairness Act legislation, dubbed “Internet Sales Tax”, has got the web world abuzz. As more and more legislation is directly aimed at the internet (think SOPA or PIPA) the MFA seems likely to pass. So here are a couple of answers to the basic questions you might have about it. 1. What […] →Read more
Everyone wants to increase their ROI. Studies show a proven way to achieve this is personalization. Personalization can range from using a customer’s name to setting up unique offers for each person. In addition to personalizing the offer, adding a marketing channel increases the opportunity to interact with a potential customer. Here are some statistics […] →Read more
Digital print isn’t just some buzzword because marketers got tired of saying ‘laser print’. There are several benefits to digital print including a few listed below. It might not be the best option for everyone but it could be right for you. Here’s a few things it offers: Increased customization with 100% variable content delivered […] →Read more
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Two simple things that need to happen when I put together a blog post. I need content and I need to accurately describe that content with my title. Those two things are simple in concept but difficult in effort at times. Nevertheless it’s good to keep these two concepts as priorities: Write your subject line […] →Read more
Information has a monetary value. Information used correctly can generate money. The better information you have, the greater the likelihood that it cost money. The trick these days is getting the information. Here’s what some survey responders said they would give up for $25. For $25: 96% – Would demo a product or service if […] →Read more
I’m not a writer unless you count school papers. Since we aren’t writing book reports about Abraham Lincoln anymore it’s important to know what your audience expects and responds to. It’s not as hard as you might think but it is work. Here are some helpful tips. 1. Headline Writing 101 Every writer who wants […] →Read more
One of the ways you can get ‘blacklisted’ and blocked from sending emails to certain email providers is by falling in the dreaded spam traps. Once you’ve sent an email to a spam trap it’s like trying to put toothpaste back in the tube. Here’s a quick little article to learn from and to be […] →Read more
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Urgent, please read asap. That’s what gets done, of course. The urgent. Not the article you haven’t gotten around to writing, the trip to the gym that will pay off in the long run, the planning for your upcoming birthday party, dinner with your parents (who would love to see you), ten minutes to sit […] →Read more