Information has a monetary value. Information used correctly can generate money. The better information you have, the greater the likelihood that it cost money. The trick these days is getting the information. Here’s what some survey responders said they would give up for $25. For $25: 96% – Would demo a product or service if […] →Read more
I’m not a writer unless you count school papers. Since we aren’t writing book reports about Abraham Lincoln anymore it’s important to know what your audience expects and responds to. It’s not as hard as you might think but it is work. Here are some helpful tips. 1. Headline Writing 101 Every writer who wants […] →Read more
One of the ways you can get ‘blacklisted’ and blocked from sending emails to certain email providers is by falling in the dreaded spam traps. Once you’ve sent an email to a spam trap it’s like trying to put toothpaste back in the tube. Here’s a quick little article to learn from and to be […] →Read more
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Urgent, please read asap. That’s what gets done, of course. The urgent. Not the article you haven’t gotten around to writing, the trip to the gym that will pay off in the long run, the planning for your upcoming birthday party, dinner with your parents (who would love to see you), ten minutes to sit […] →Read more
If you’re putting together a survey most folks now that the shorter the survey the better. Here are a few more tips to help you strategize. Honesty: Let them know how many questions and approximate completion time Simplify: Keep your questions brief and to the point Focus: Stay on survey topic and do not include […] →Read more
Here’s a nice little article about the benefits of Direct Mail. Besides being a primer for someone who is thinking of trying direct mail it’s also a good motivator for a season veteran. High Conversions The United States Postal Service reported that 98% of consumers bring their mail in the day it is delivered, and […] →Read more
If you always know the right thing to say then you can just move along, but for the rest of us…well…we find ourselves…at a loss for words at times. One frequent occasion for that is in the workplace where relationships always require attention and care. Here are some phrases for the rest of us to […] →Read more
From CEO Tim Johnson: Augmented Reality (AR) is something we’ll all be learning about in the coming months. An AR app utilizes a smart devices’s camera to recognize a printed image and allows a user to interact with the image. That’s that starting point; from there the possibilities are endless. Different AR apps take advantage […] →Read more
Impact was recently honored by having John Stifter, our Vice President of Solution Sales, selected to participate on the USPS’s Mailers Technical Advisory Committee (MTAC). John is assigned to MTAC’s First Class Mail work group. This is a big opportunity and we’re so pleased that John was chosen. We now have two voices in Washington, DC […] →Read more