Statistics on Personalized Offers in Multiple Marketing Channels
Everyone wants to increase their ROI. Studies show a proven way to achieve this is personalization. Personalization can range from using a customer’s name to setting up unique offers for each person.
In addition to personalizing the offer, adding a marketing channel increases the opportunity to interact with a potential customer. Here are some statistics around personalization and marketing channels:
Response rates and conversion rates from the various personalized marketing campaigns:
Print and Email
Print and PURLs
Print, Email and PURLs
Print, Email, PURLs and Mobile
*The survey was conducted on over 1,000 large businesses.
(via Print in the Mix)