Statistics on Personalized Offers in Multiple Marketing Channels
Everyone wants to increase their ROI. Studies show a proven way to achieve this is personalization. Personalization can range from using a customer’s name to setting up unique offers for each person.
In addition to personalizing the offer, adding a marketing channel increases the opportunity to interact with a potential customer. Here are some statistics around personalization and marketing channels:
Response rates and conversion rates from the various personalized marketing campaigns:
Campaign Response Rate
Conversion Rate
Print Only 6.0%
16.2%
Print and Email 7.6%
18.3%
Print and PURLs 7.6%
15.3%
Print, Email and PURLs 8.2%
16.5%
Print, Email, PURLs and Mobile 8.7%
19.0%
*The survey was conducted on over 1,000 large businesses.
(via Print in the Mix)
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