Cross channel marketing isn’t something you do to simply ‘shake it up’. Cross channel marketing can be something you use to be more personal. As marketing is more and more targeted adding a channel to your marketing mix is a way to get in front of your customer where ever that might be. Here are […] →Read more
When Postmaster General Patrick Donahoe wasn’t encouraging mailers to utilize data and analytics in their marketing he laid out a four part plan that marketer’s can implement to be better at direct mail. It reads like something that ‘we’ should do but as a marketer you should read it as something ‘you’ should do. We […] →Read more
I’ve signed up for lots of emails through the years but I’ve unsubscribed or began to ignore lots of them by now. The ones that have stuck around are the ones who realized that it’s a privilege that I’m allowing them in my inbox and made it worth my while. In short they built a […] →Read more
Everyone is inspired by a great quotes. Here are some that deserve to be read and thought over. Hopefully they get the creative juices stirred up for you! If you want to get a little history lesson from these marketers and their expertise visit Copyblogger. 1. Decide the effect you want to produce in your […] →Read more
I think lots of folks get scared of Big Data as soon as they hear the word Big. Big Data shouldn’t be thought of as something only big companies do or something that marketing firms own. Big Data is available to you. In fact it already exists if you keep any sort of records about […] →Read more
Here’s a fun first person point of view at what wearing Augmented Reality glasses looks like. →Read more
(via Mashable) →Read more
We’re very excited and pleased to be able to announce that we have Successfully Completes SOC Type 2 Assurance. This accomplishment demonstrates our commitment to operational excellence and to constant and never-ending progress. We will continue making such investments as a part of our commitment to safeguarding our clients’ data, and incorporating best practices into […] →Read more
Sometimes, we’re so eager to have an opinion that we skip the step of working to understand. Why is it the way it is? Why do they believe what they believe? We skip reading the whole thing, because it’s easier to jump to what we assume the writer meant. We skip engaging with customers and […] →Read more