I think lots of folks get scared of Big Data as soon as they hear the word Big. Big Data shouldn’t be thought of as something only big companies do or something that marketing firms own. Big Data is available to you. In fact it already exists if you keep any sort of records about […] →Read more
Here’s a fun first person point of view at what wearing Augmented Reality glasses looks like. →Read more
(via Mashable) →Read more
We’re very excited and pleased to be able to announce that we have Successfully Completes SOC Type 2 Assurance. This accomplishment demonstrates our commitment to operational excellence and to constant and never-ending progress. We will continue making such investments as a part of our commitment to safeguarding our clients’ data, and incorporating best practices into […] →Read more
Sometimes, we’re so eager to have an opinion that we skip the step of working to understand. Why is it the way it is? Why do they believe what they believe? We skip reading the whole thing, because it’s easier to jump to what we assume the writer meant. We skip engaging with customers and […] →Read more
Every year the post office puts together a bunch of facts that helps you realize how big, interesting and human the post office is. This isn’t just a list of how many letters they deliver per year or boring statistics. 2014 USPS Postal Facts (via USPS) →Read more
(via DM News) →Read more
I won a headline writing contest in 11th grade. Believe it or not I’m not an expert at it though. Here are a few good tips to think through when you are writing your next headline for a letter, article or email. Headlines, subheads and bullets should: Be USEFUL to the reader, Provide […] →Read more
I like baseball caps. The first time that I noticed that I sure saw a lot of web ads for baseball caps I realized I was being tracked…in a good way! More and more marketers are using your data FOR you bringing you things that you want to see. If you collect customer data start […] →Read more
The weight of a television set has nothing at all to do with the clarity of its picture. Even if you measure to a tenth of a gram, this precise data is useless. Some people measure stereo equipment using fancy charts and graphs, even though the charts and graphs say little or nothing about how […] →Read more