In action movies, the hero doesn’t mind destroying the aircraft, road or bridge he just crossed, because it’s always a one-way journey. Retreating armies used to burn bridges as they crossed them so those in pursuit couldn’t follow. And that very mindset, the mindset of, “I am so intent on my goal that I am […] →Read more
Invest in data analysis and put yourself in the know. Here’s another article from our Senior Database Marketing Analyst, Clinton Kennedy: I recently heard a business manager say, “50% of my marketing budget is wasted. The trouble is I don’t know which 50%.” He went on to talk about the next marketing campaign. With all […] →Read more
In the near future if you don’t want to own a smart phone then you won’t own a mobile phone. Smart devices will shape the future of many industries including marketing. If you ever email your customers whether it’s email marketing or transactional email then you are a mobile marketer. Below are some statistics regarding […] →Read more
(via Marketing Pilgrim) →Read more
Web design is changing. That isn’t anything new. What is new is how the combination of web design changes and electronic devices innovation affects email marketing. Combine these innovations with data analytics and you’ve got a very dynamic tool at your disposal. Below are some of the developments that you should consider integrating in to […] →Read more
We’ve all had some great ideas over the years. We all know a guy who ‘invented that first’. So what do you do with an idea that never came to fruition? Here are a few tips to get your ideas back on track: Dig out the nugget Forget the millions of Word docs you’ve created […] →Read more
Everyone likes to feel special. When a brand makes you feel special you like that brand more. When a brand you already like makes you feel special…well you see the pattern. Personalizing your marketing isn’t hard it just takes a little effort. Using simple analytics to dig in to your data you can make each […] →Read more
(via Mashable) →Read more
The San Antonio Spurs should not be in the NBA Finals. As far as ‘sports years’ go, which are akin to dog years, their star players are all old…so mid 30s. So why are they still competitive, much less battling for a championship? In my eyes it’s 100% because of their team first attitude. You […] →Read more
Every so often a company name enters the English lexicon and becomes a verb (I’m thinking of you Xerox). Now that it’s so commonplace to hear someone say ‘did you google that’ it’s time for you to ask yourself, ‘what if someone googles me’. That happens to be a very good question. What do people […] →Read more