Don’t Use Data Wrong
(via Marketing Pilgrim) →Read more
Use Interruptive Marketing to Boost Inbound Marketing Performance
An article from our Senior Database Marketing Analyst, Clinton Kennedy: If you search for direct marketing and inbound marketing, pretty much all that comes back are articles listing the benefits of one versus the other. Authors generally favor the ‘new’ trend: Inbound Marketing. The capability of direct marketing to interrupt people’s train of thought and […] →Read more
Burning Bridges Only Works In Stories
In action movies, the hero doesn’t mind destroying the aircraft, road or bridge he just crossed, because it’s always a one-way journey. Retreating armies used to burn bridges as they crossed them so those in pursuit couldn’t follow. And that very mindset, the mindset of, “I am so intent on my goal that I am […] →Read more
Are You In The Know?
Invest in data analysis and put yourself in the know. Here’s another article from our Senior Database Marketing Analyst, Clinton Kennedy: I recently heard a business manager say, “50% of my marketing budget is wasted. The trouble is I don’t know which 50%.” He went on to talk about the next marketing campaign. With all […] →Read more
You're a Mobile Marketer
In the near future if you don’t want to own a smart phone then you won’t own a mobile phone. Smart devices will shape the future of many industries including marketing. If you ever email your customers whether it’s email marketing or transactional email then you are a mobile marketer. Below are some statistics regarding […] →Read more
Infograph: Marketing Vs Customer Service
(via Marketing Pilgrim) →Read more
Email Design Innovations
Web design is changing. That isn’t anything new. What is new is how the combination of web design changes and electronic devices innovation affects email marketing. Combine these innovations with data analytics and you’ve got a very dynamic tool at your disposal. Below are some of the developments that you should consider integrating in to […] →Read more
Don't Lose That Great Idea
We’ve all had some great ideas over the years. We all know a guy who ‘invented that first’. So what do you do with an idea that never came to fruition? Here are a few tips to get your ideas back on track: Dig out the nugget Forget the millions of Word docs you’ve created […] →Read more
Be More Personal
Everyone likes to feel special. When a brand makes you feel special you like that brand more. When a brand you already like makes you feel special…well you see the pattern. Personalizing your marketing isn’t hard it just takes a little effort. Using simple analytics to dig in to your data you can make each […] →Read more
Practical Augmented Reality
(via Mashable) →Read more