We’ve all had some great ideas over the years. We all know a guy who ‘invented that first’. So what do you do with an idea that never came to fruition? Here are a few tips to get your ideas back on track: Dig out the nugget Forget the millions of Word docs you’ve created […] →Read more
Everyone likes to feel special. When a brand makes you feel special you like that brand more. When a brand you already like makes you feel special…well you see the pattern. Personalizing your marketing isn’t hard it just takes a little effort. Using simple analytics to dig in to your data you can make each […] →Read more
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The San Antonio Spurs should not be in the NBA Finals. As far as ‘sports years’ go, which are akin to dog years, their star players are all old…so mid 30s. So why are they still competitive, much less battling for a championship? In my eyes it’s 100% because of their team first attitude. You […] →Read more
Every so often a company name enters the English lexicon and becomes a verb (I’m thinking of you Xerox). Now that it’s so commonplace to hear someone say ‘did you google that’ it’s time for you to ask yourself, ‘what if someone googles me’. That happens to be a very good question. What do people […] →Read more
One theory says that if you treat people well, you’re more likely to encourage them to do what you want, making all the effort pay off. Do this, get that. Another one, which I prefer, is that you might consider treating people with kindness merely because you can. Regardless of what they choose to do […] →Read more
Here’s another article from our Senior Database Marketing Analyst, Clinton Kennedy: Marketing power comes from proving what you are doing works. Marketing management is a constant struggle for power relative to competitors, customers, regulators, and other internal and external stake-holders. Power comes from showing what you are doing works. The reason marketing management is positioned […] →Read more
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I played lots of basketball growing up and a common mistake we all made as kids was thinking that the tallest guy on the court was the best. Sometimes we were right but not always. But we did learn (in time) that it was only part of what we should be looking for. We face […] →Read more
With low open rates and even lower conversion rates, email marketing gets a bad name. Many business owners only engage in it because they feel some sort of obligation, or perhaps they heard a marketing guru emphasize email, so they give a half-hearted effort to send out a monthly newsletter with last-minute content. However, a […] →Read more