Email Design Innovations

Web design is changing. That isn’t anything new. What is new is how the combination of web design changes and electronic devices innovation affects email marketing. Combine these innovations with data analytics and you’ve got a very dynamic tool at your disposal.
Below are some of the developments that you should consider integrating in to your next email marketing campaign:

  • Video/GIFs are making emails more visually compelling and dynamic
  • Responsive design for mobile is delivering optimized cross-channel experiences
  • Templates provide design efficiencies and opportunities to deliver customized, dynamic content based on user attributes
  • Scalable designs provide content flexibility

(via Clickz)

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