Nothing is original. All the styles today are just rehashes of styles from days gone by. All movies are remakes or reboots of stories we already know. Here’s the thing about the folks coming up with the ‘new’ style or the ‘new movies…they’re selling. Just because your idea isn’t the most original doesn’t mean it’s […] →Read more
The thing about a clean sheet of paper…is that it still has edges. It’s tempting to believe that creativity comes from starting fresh. But even when we start fresh, we approach projects and problems with self-created boundaries. You can’t do real work without edges, without something to leverage, but those edges don’t have to be […] →Read more
The first USPS Augmented Reality application for mobile devices launched last week. The first version of the app only appears to be for end users to buy stamps and order boxes. If the app turns out to be everything that the USPS promised last year then there should be opportunities for direct marketers to leverage […] →Read more
If business were perfect and sales were stable, it is reasonable to suspect that a company’s budget would mirror the company’s direction. That means that IT would be given a budget that would allow them to maintain their system infrastructure and platform. This system would then perfectly serve the business as it achieved its goals. […] →Read more
If you’ve ventured out to shop lately or if you’ve spent any time on the internet you are well aware that we are in the midst of holiday shopping. In the middle of the mayhem are opportunities to engage customers and create new ties. Adding folks to an email list is simple enough but creating […] →Read more
For a while this summer I was the smartest guy on my team without a doubt. Now, what does that fact tell you; that I’m extremely intelligent? Not really, because there’s a bit more information you need to correctly interpret that fact, I was the only guy on my team this summer (the other guy […] →Read more
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One of the math lessons I’ll never forget was the day we learned Please Excuse My Dear Aunt Sally. That was a mnemonic device to help us remember Parenthesis, Exponents, Multiplication, Division, Addition, Subtraction which is the order of operation when doing mathematics so that the correct result is found. There’s a similar order of […] →Read more
In business there is often a need to apologize. Whatever the mistake or misunderstanding a word must be said. While how you deliver the message may vary the genuineness must be there every time. Below is a great example of an apology. It is definitely not a ‘how to’ but there is much wisdom in […] →Read more
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