The United States Postal Service Rates for 2015 will increase on May 31st. The new USPS rate charts are now available. You can access them by clicking here. If you need help understanding your new rate, please contact your Impact Representative. We’ll be happy to assist you. →Read more
Personalization is everywhere. Folks who put lots of bumper stickers on their car have chosen to personalize their bumper. Tattoos that cover a person’s arms are much more personalized than non-tattooed arms. Our society has come to expect personalization. In fact lots of folks prefer personalization even to purchase from brands. Fortunately personalization is easier […] →Read more
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The best way to guarantee future failure is to not take any little steps forward now. A surefire way to hamper your company’s future success is to dismiss trends as simply fads that will go away and miss that these “fads” keep building on each other even though they may be temporary. An excellent way […] →Read more
Whether it’s standing up or sitting down, how my doctor delivers news matters. Whether it’s a text or a call, how my mom communicates with me gives me an idea of the weight of the matter. How your recipients choose to receive their direct mail tells you how likely it is that they’re engaged. A […] →Read more
Of course you will be eagerly and often referring your friends and neighbors to your dentist, insurance broker, lawn mowing guy and that book you just read. Actually, not so much. But I thought you liked it? Well, whether or not we liked it isn’t what motivates us to take the risky step of referring […] →Read more
The most discouraging day of my work life began on the first day at my first post-college job. They told me it would take me at least a year before I would be useful to them. That was extremely discouraging because I just spent 4 years in college making myself useful. I imagine lots of […] →Read more
When walking back to my desk from the break room yesterday I realized that I was very thankful that work provides me with plastic cutlery. The last place I worked did not provide plastic cutlery of any kind. While that may not seem like a very big deal I do remember there being lots of […] →Read more
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I am loyal to brands that I like. I also like brands that reward me for being loyal. That is what you call a virtuous cycle. Below are some ideas for email marketing loyalty programs for your subscribers. Sweeten the Offer Even if you have a formal loyalty program, consider offering your most active subscribers […] →Read more