Reward Brand Loyalty
I am loyal to brands that I like. I also like brands that reward me for being loyal. That is what you call a virtuous cycle.
Below are some ideas for email marketing loyalty programs for your subscribers.
- Sweeten the Offer
Even if you have a formal loyalty program, consider offering your most active subscribers a special discount in addition to a current offer. The heightened engagement levels of these shoppers could indicate that they are in the mood to buy, and a special discount could be just the thing they need to submit their order. Rather than grouping these subscribers in an “Hours Left” email, sweeten the pot by adding a free shipping offer or an extra percent off for a higher price point.
- Boost the Bonus
Who doesn’t love something for nothing? Give your loyalty program a jolt of energy by adding a few extra points to the loyalty accounts and sending an email notification sharing the good news. For active subscribers who are not loyalty program members, offer an incentive for them to sign up, such as bonus introductory points or an immediate VIP upgrade.
- Sneak Peeks
The next time you are planning a major product release or prepping a seasonal shift in inventory, send your best subscribers a sneak peek. If products are not yet available for purchase, take the opportunity to speak to these subscribers with a more conversational tone. Let them know how you curated the new summer fashions or why you think the soon-to-be-released gadget is going to change the world. These messages can build anticipation for the new items and also help these active subscribers to feel special and “in the know.”
- Make It Personal
During the holidays, retailers flood in boxes with messages touting charitable giving, a few words of thanks from the CEO, and other warm fuzzies, but these sentiments should not be limited to Q4. Send a note of thanks or share how your company makes the world a better place. Give these subscribers a way to contribute to your efforts. These subtle, non-promotional emails can give your active subscribers another way to engage, reinforce brand loyalty, and help keep your brand top of mind when it’s time to shop.
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