To Be Ignored Just Do What’s Expected

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Writing and speaking (essays, non-fiction, copy writing, direct interactions, speeches) can be easily sorted into two groups: The expected The unexpected We don’t remember what most people say when they greet us (at a party, or even a funeral) because it’s banal. Most college essays, tweets and advertising copy fit right into this category. The […] →Read more

Keys for Customer Service

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The only effective way that I’ve seen to keep customers engaged and coming back is stellar customer service. Giving your customers a great initial product or service is obviously key, but exemplary customer service is part of what you should be selling. Great customer service is what creates brand evangelists who will end up selling […] →Read more

Great Reasons To Use Direct Mail

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Direct Mail works. It’s tried and true though new tweaks come along every few years which can boost it’s effectiveness. If you’re trying to figure out what your next direct marketing campaign should include, think direct mail. Here are some good reasons you should be sending direct mail: Pricing Advantages In May, 2015, the U.S. […] →Read more

Marketing to People with Money

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I listened to a couple of folks talk about everything they learned at 2015’s SXSW Interactive conference (South by Southwest is an annual set of events held in Austin which includes marketing topics). They were talking about all of the cutting edge tech toys and ideas. They didn’t have any solutions or ideas for my […] →Read more

Tips for Postcard Mailings

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In the past we’ve talked about how postcards are a great low-cost option if you’re thinking of doing direct mailing on a small budget. They’re guaranteed to get your message across as the recipient doesn’t even have to open it. They’re also perfect to stick on a refrigerator so that your message can have a […] →Read more

Make Decisions

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When it’s time to make a big decision there’s a good chance you won’t get it exactly right. Rarely does anybody get it EXACTLY right. But when the time comes, a decision must be made and we all do the best we can with the information we have. Most folks don’t relish the opportunity to […] →Read more

10 Bad Marketing Quotes from David Ogilvy

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Here are 10 things that David Ogilvy says marketers should never do: 1. Be boring The worst fault a salesman can commit is to be a bore. From a 1935 guide a 24-year-old David Ogilvy wrote for the entire staff of Aga Cooker salesmen) 2. Sling mud at competitors On no account sling mud — […] →Read more