Email Marketing Stats
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Tips for Postcard Mailings
In the past we’ve talked about how postcards are a great low-cost option if you’re thinking of doing direct mailing on a small budget. They’re guaranteed to get your message across as the recipient doesn’t even have to open it. They’re also perfect to stick on a refrigerator so that your message can have a […] →Read more
Fundraising Tips From a Non-Profit Expert
Raising money seems easy…and impossible. Below is a great video interview with Seth Godin regarding non-profit fundraising. (via TriPoint Fundraising) →Read more
Make Decisions
When it’s time to make a big decision there’s a good chance you won’t get it exactly right. Rarely does anybody get it EXACTLY right. But when the time comes, a decision must be made and we all do the best we can with the information we have. Most folks don’t relish the opportunity to […] →Read more
10 Bad Marketing Quotes from David Ogilvy
Here are 10 things that David Ogilvy says marketers should never do: 1. Be boring The worst fault a salesman can commit is to be a bore. From a 1935 guide a 24-year-old David Ogilvy wrote for the entire staff of Aga Cooker salesmen) 2. Sling mud at competitors On no account sling mud — […] →Read more
Postal Rates will increase on May 31
The United States Postal Service Rates for 2015 will increase on May 31st. The new USPS rate charts are now available. You can access them by clicking here. If you need help understanding your new rate, please contact your Impact Representative. We’ll be happy to assist you. →Read more
Make Your Marketing Personal
Personalization is everywhere. Folks who put lots of bumper stickers on their car have chosen to personalize their bumper. Tattoos that cover a person’s arms are much more personalized than non-tattooed arms. Our society has come to expect personalization. In fact lots of folks prefer personalization even to purchase from brands. Fortunately personalization is easier […] →Read more
Infograph: Consumers Want Targeted Messaging
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Tomorrow’s Trends
The best way to guarantee future failure is to not take any little steps forward now. A surefire way to hamper your company’s future success is to dismiss trends as simply fads that will go away and miss that these “fads” keep building on each other even though they may be temporary. An excellent way […] →Read more
How Delivery Affects Your Direct Mail
Whether it’s standing up or sitting down, how my doctor delivers news matters. Whether it’s a text or a call, how my mom communicates with me gives me an idea of the weight of the matter. How your recipients choose to receive their direct mail tells you how likely it is that they’re engaged. A […] →Read more