Tips for Postcard Mailings
In the past we’ve talked about how postcards are a great low-cost option if you’re thinking of doing direct mailing on a small budget. They’re guaranteed to get your message across as the recipient doesn’t even have to open it. They’re also perfect to stick on a refrigerator so that your message can have a lasting impact.
Below are some additional tips if you’re thinking that a post card would be perfect for your next marketing campaign:
- Postcards should be eye-catching, so be sure to include high-quality photos or other striking images, graphics and colors.
- Short, bold headlines work best. Avoid jumbled information. Postcards work best for short messages and for generating leads (not closing sales). Don’t try to explain everything, and be sure to include multiple ways to contact you.
- Postcards are great for carrying timely messages, so think in timely terms. For example, postcards can convey messages or offers with a deadline, or customer reminders (your service contract expires in 30 days!).
- There are two sides to every postcard, so make the most of them both. The non-address side should have the biggest, boldest photos and colors. Think of it as a poster. The other side should carry your offer, contact information and other details.
- Think multi-faceted. Postcards can be used for many purposes, including reminders, gift certificates, coupons, new product announcements, openings, discounts and even as tickets.