[vc_row][vc_column width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]How many of us can say, “I met a Hooper.” Let alone a Hooper that inspires joyful movement, self-acceptance, and creativity, a Hooper that is an award-winning National Speaker. A Hooper that expertly taught a Business Writing Skills class last week and is on the cusp of getting her 5th book published […] →Read more
[vc_row][vc_column width=”1/1″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]I recently read a great post by Anthony Miyazaki, Chairperson, Dept. of Marketing at Florida International University, named The Distribution Approach to Marketing Exchange. This article inspired me to take the age-old approach of stepping outside of an issue to solve a problem by taking a view of marketing at “3,000 […] →Read more
[vc_row][vc_column width=”1/1″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]What are dynamic documents, and how do I know if I’ve got any? Are some dynamic documents more dynamic than others? What does it take to make a document dynamic? Let’s see… →Read more
[vc_row][vc_column width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]Today, November 12th 2015, is the 7th Annual for Give to the MAX Day MN! The amount of giving in 2014 was recording breaking with 62,607 donors providing 120,664 total gifts that raised $18,316,626.42 and benefited more than 5,544 Minnesota nonprofits.1 →Read more
[vc_row][vc_column width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″] What does it mean to a business when Don Schultz, renowned professor of integrated marketing communications at Northwestern University writes, “Marketers no longer control the system . . . . The consumer is an individual and acts, thinks and operates like an individual, which the marketer cannot control.” →Read more
[vc_row][vc_column width=”2/3″][vc_column_text disable_pattern=”true” align=”left” margin_bottom=”0″]The leaves have turned vibrant hues of orange, deep maroon, bright red and varied hues of lime green and yellow. I especially love the autumn in Minnesota. With it brings trips to the apple orchard, crisp clean air, sweaters, Halloween, my Birthday, and Loyalty Birthday Rewards. $10 off, $25 off, 25% […] →Read more
Have you ever pondered the romantic possibilities offered by a nostalgic train ride out West, or a lazy riverboat cruise down the old Mississippi to some idyllic old plantation once inhabited by Rhett Butler and Scarlett O’Hara? “Never mind about loving me, you’re a woman sending a soldier to his death with a beautiful memory. […] →Read more
In honor of National Customer Service Week (October 5th through October 9th 2015) my blog of 10/6 thanked customer service people everywhere and looked forward to change in building a company culture around providing great customer experiences and treating your employees exceptionally well with benefits, career paths and rewards. In honor of National Customer Service […] →Read more
In honor of National Customer Service Week (October 5th through October 9th 2015) Thank you to all customer service personnel everywhere, account managers, account executives, call center representatives, waitresses, bartenders, receptionists, front desk staff . . . the list goes on. Managers and Business owners, take a moment to offer thanks, appreciation and reflect on […] →Read more
Entrepreneurship. It is the foundation of America, it captures the spirit of business, the never say die mentality, that unrelenting drive that moves us forward as a nation. That is, until you have to define it. What exactly is Entrepreneurship? How do you teach it? I have my business degree with a concentration in it; […] →Read more