There are dozens of ideas to help you make your marketing tools work together. Unfortunately lots of them require more effort than time or budget may allow. Here are a few simple options that will help you add some punch to your next campaign. 1. Send a teaser email before a postal mailing: If you’re […]
Good luck with that, there aren’t any. If you hesitate when leaping from rope to another, you’re not going to last very long. And this is at the heart of what makes innovation work in organizations, why industries die, and how painful it is to try to maintain the status quo while also participating in […]
Press release from the Coalition for a 21st Century Postal Service: The U.S. mailing industry today expressed grave concern with the news that the U.S. Postal Service lost $3.3 billion in the 1st quarter of Fiscal Year 2012. The Coalition for a 21st Century Postal Service, a coalition of businesses and industries tied to the […]
Good news for direct mail marketers looking to add a little punch to their mailing. Whether you choose to add an insert or just use a heavier paper stock this can help do so at a reduced cost. Here are some details: Businesses now can mail First-Class Mail automation and presort letters weighing up to […]
In a perfect world people would just show up with money whenever needed. Those involved in fundraising efforts know firsthand that asking is necessary. Here are a few tips that will help refine a few methods that are sure to generate a healthy ROI. 1. Focus on the Big Donors If you have a donor […]
This simple word of advice makes good copywriters legendary. With it, you’re going to increase sales. Without it, you’re finished. It’s deceptively plain, and easily ignored. We already know if nobody makes it past your headline, nobody reads your content or sales page. This makes the headline the most important element of your persuasive copy. […]
In an age where customers are used to having things their way right away one place commonly overlooked is Direct Mail. There’s usually not a lot of time to show a customer that you’re a real person who cares. Here are a few ideas to copy or to get the wheels moving for your next […]
The new January 22, 2012 postage rates are now in effect. The new USPS Price List (Notice 123) provides all domestic and international rates, business mailing fees, and pricing for other USPS services. The rate changes were based on the Consumer Price Index which was established at 2.133%. First Class rates increased by 2.1% overall […]
1. Improve list quality When it comes to your subscriber list, longer isn’t always better. Focusing on those prospects who are most interested in what you have to offer can get you the best results, whether through gaining more sales or receiving helpful feedback on your products or services. Build your targeted prospect list by […]