The 2nd Most Important Element in Copywriting

This simple word of advice makes good copywriters legendary.
With it, you’re going to increase sales. Without it, you’re finished.
It’s deceptively plain, and easily ignored.
We already know if nobody makes it past your headline, nobody reads your content or sales page. This makes the headline the most important element of your persuasive copy.
What’s the 2nd most important element?
You’ve already read it …
The first sentence

(via copyblogger)

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