2nd Ounce Free from USPS
Good news for direct mail marketers looking to add a little punch to their mailing. Whether you choose to add an insert or just use a heavier paper stock this can help do so at a reduced cost. Here are some details:
Businesses now can mail First-Class Mail automation and presort letters weighing up to two ounces at the one-ounce postage rate using the new “2nd Ounce Free” pricing.
The new 2nd Ounce Free option is not a limited time promotion, but a new price for First-Class Mail automation and presort letters. The new pricing does not apply to single-piece letters.
Mailers can use 2nd Ounce Free to inform, educate and strengthen customer loyalty by providing additional information, such as advertising material, announcements, coupons, disclosures and notifications. The extra free ounce also can be used to
conduct consumer research with surveys and reply cards.