We live in an age of an abundance of data. That can be good but it can also be misused. Knowing the numbers and knowing how to translate that in to revenue is part art and part science. Here are a few good thoughts before you plan your next direct marketing project. Customer data, media […]
Here are a few common sense ideas to spruce up your email marketing. Not only do these tips seem really logical they’re also not difficult to implement. 1. Always use a linked call to action The basic idea of a call to action email is to focus your email on getting subscribers to take a […]
(via Mashable)
With the well-chronicled struggles of the USPS some seem to assume that direct mail is going by the wayside but this simply isn’t the case. A recent study shows that it is standing toe to toe with email marketing. 66% of online Americans have made a purchase as a result of email and nearly just […]
If you’re interested in using QR Codes or Personalize URLs then you’re probably considering including a survey on the landing page. If that’s the case here are some good tips on how to build a quality survey that will deliver the results you want. 1. Define your objective What business goal do you hope to […]
If you’re scouting for a first baseman, you should keep your eyes open for someone with good twitch skills. Insanely fast reflexes, the ability to snatch a ball out of the air, someone who might not be able to run a marathon but is insanely quick with no notice. Twitch skills used to be rarely […]
If wearing an earpiece isn’t futuristic enough for you, you will be able to buy augmented reality glasses from Google in the foreseeable future. They utilize a heads-up-display that can lead you through making phone calls, schedule meetings or displaying maps. Here’s a video of what it will look like from a first person point […]
Last summer, the USPS offered an incentive to mailers who produced pieces bearing a two-dimensional barcode (QR code) that could be read by mobile devices and direct the user to a website associated with the mailpiece. That first venture into offering postal discounts for turning mail into a multi-channel marketing medium proved to be successful […]
Nobody likes rejection. It’s important to know that your direct mail piece will be received well by your customer. Pitney Bowes recently surveyed 6000 consumer in the US as well as Europe to better understand what customers want in their mail. -Customer satisfaction surveys are perceived as an acceptable practice by 75% of those surveyed. […]
Here’s an update from Impact’s CEO Tim Johnson: Postal reform bill S. 1789 is moving through the Senate. It has been approved by committee and it is now ready for consideration by the full Senate. The Senate is expected to begin voting on the bill on Monday. It is expected that the first vote will […]