Who is your next customer? (Conceptually, not specifically. Describe his outlook, his tribe, his hopes and dreams and needs and wants…) What is the story he told himself (about the world, about his situation, about his perceptions) before he met you? How do you encounter him in a way that he trusts the story you […]
Unless you don’t watch TV you’ve probably noticed that the political ads have been traded in for the Christmas ads. Most marketers already have a marketing plan but here are a few things to think through before January. 1. Say Merry Christmas It’s fine to be politically correct in your personal life, but when it […]
Here’s an article from the USPS Inspector General blog where they pitch the idea of the USPS selling advertising space. It’s not a new idea by any means but it would take some getting used to. Twenty years ago, when professional sporting teams started selling naming rights to their stadiums and arenas, many purists called […]
(via Mashable)
You can’t argue with success… Of course you can. What else are you going to argue with? Failure can’t argue with you, because it knows that it didn’t work. The art of staying successful is in being open to having the argument. Great organizations fail precisely because they refuse to do this. (via Seth’s Blog)
Augmented Reality is still a growing tool in the marketer’s tool kit. Here’s another example; a book associated with the video game Journey gets enhanced through Augmented Reality. “Journey” captured players’ hearts and imaginations when it was released on the PlayStation Network in February. The game primarily used visuals to move the player forward in […]
When you get a piece of transaction mail from one of the ‘big-boys’ have you ever noticed how much marketing is in there? They add a buck-slip or a coupon and it’s always an attractive piece of mail. Here are 4 ideas to help your transactional mail have a little more pop: 1) Design matters. […]
Certain colors receive a predictable response among people. Specific smells bring back a particular memory. And my emails better show up when I expect them to. We can deliberate managing a customers expectations but below are a couple of charts on your customer’s expectations when you email them. Here are customer expectations for when they […]
Sometimes one of the hardest parts of making money is collecting the money from the buyer. There are ways to make this easier for yourself. Here are a few that you might not have tried yet. 1. Please and thank you. Good etiquette is always important, but when it comes to invoicing, minding your manners […]
A few days ago I posted about working on your elevator pitch. While I think that advice was spot on, I also think this advice from Seth Godin clarifies it. If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing you’ve been building for the last three years, you’re […]