Timing is Everything
Certain colors receive a predictable response among people. Specific smells bring back a particular memory. And my emails better show up when I expect them to. We can deliberate managing a customers expectations but below are a couple of charts on your customer’s expectations when you email them.
Here are customer expectations for when they will receive a transactional email.
Email recipients also get used to getting promotional emails at certain times. Here are some ways that this consumer expectation allows the marketer to benefit.
(via Marketing Pilgrim)