Put Your Transactional Mail to Work
When you get a piece of transaction mail from one of the ‘big-boys’ have you ever noticed how much marketing is in there? They add a buck-slip or a coupon and it’s always an attractive piece of mail. Here are 4 ideas to help your transactional mail have a little more pop:
1) Design matters. Consistent placement of information enables customers to easily locate promotional and new product announcements. Consider using columns to encourage multiple reading paths and be sure to consolidate and isolate billing, marketing, and administrative information. The goal of any statement redesign is to reduce confusion and eliminate clutter.
2) Know your audience. Be sure to personalize content to deliver maximum relevance to each customer. This kind of approach encourages broad customer relationships and demonstrates commitment to addressing client needs.
3) Think in color. Color guides readers to important message points, incites response, and maximizes visibility. With color, your documents will call for attention and drive effective messaging to instill loyalty and retention, improve bill clarity, reduce call center traffic, and strengthen overall brand image.
4) Think outside the box. What other promotional materials could you include in the mailing of a printed statement? Add-on messages via custom envelopes, inserts, and ad pages further enhance the opportunity for your messages to be read. According to InfoTrends, 95% of all transaction-related communications are opened and read each month—higher than any other form of communication.
(via Direct Marketing News)