There are a million charities or causes these days. Every few days there is someone at the door. It might be the local baseball team or it might be a local church. Both have their own audience. Since there’s a lot going on in that general market it’s good to refocus and look at what […]
The English email marketers Adestra recently revealed the results of their research on email subject lines. They focused on many categories but one in particular was non-profits. They didn’t just come up with some general numbers/ideas though, they got down to the specifics with details to help email marketers. Maybe some of the information below […]
If you do direct marketing and you aren’t doing the following steps then you’re doing it wrong. If you’re just starting to do direct marketing then read below to find some ways to do it right. For everyone else in between, below is a quick refresher. While using direct mail isn’t as easy as 1-2-3 […]
With Google Glass debuting and the USPS plans for an Augmented Reality app this fall more development is being done behind the scenes, building the infrastructure to make these efforts a reality. Here is one example from the German company Metaio, who’ve created the first Augmented Reality chipset for mobile phones. (via Mashable)
If you plan to not go out of business then at some point you’re going to have to engage Generation Y. (Some folks call them Millennials instead of Generation Y.) While Generation Y covers a lot of ground, 1980s-2000s, there are common ways that this demographic likes to be engaged. These ‘rules’ are true whether […]
Here’s a USPS update from our CEO Tim Johnson: It appears that the United States Postal Service (USPS) is planning to resurrect their request for “Exigency” postage rate relief. Details regarding how much increase they will ask for are not known at this time. The Postal Board of Governors (BOG) is scheduled to meet on […]
If you are an iPhone or iPad user you might use your new Passbook app, or maybe you just noticed it. Passbook is an app created by Apple as a place to store concert tickets, gift cards or coupons. It’s very convenient. In fact I’ve got tickets on my phone for an upcoming Minnesota Twins […]
One of the cooler innovations that I remember was when computers started including ‘plug-n-play’ technology. That meant no more installation, no more waiting just plug in your new ‘toy’ and you were ready to go. Unfortunately that’s not how marketing works. There is no magic bullet or one-size-fits-all. Here’s a couple of ways to build […]
Data exists. Just because it isn’t being analyzed or segmented or even collected doesn’t mean it isn’t out there. So step one is collect your data. Here are a few things to think about after that. Know your destination. Focus on doing the right work before focusing on doing the work right. In baseball, the […]
The USPS needs more money. While that is quite obvious how they’re going to make more money is not as clear. While it would be interesting to be involved in the internal discussions they might be having, the things they are saying to the general public are still very interesting. See the excerpt below from […]