Ways to Engage Generation Y
If you plan to not go out of business then at some point you’re going to have to engage Generation Y. (Some folks call them Millennials instead of Generation Y.) While Generation Y covers a lot of ground, 1980s-2000s, there are common ways that this demographic likes to be engaged. These ‘rules’ are true whether you’re engaging them online or in print.
-Personalize it. Use variable data printing to ensure you’re speaking to Gen Ys personally.
-Keep it visual (infographics are received well among Gen Ys).
-Connect them to a cause or part of a community for the greater good
-Make it interactive.