Impact has specialized in getting postage discounts for its customers since we began. But as the industry has changed so have our capabilities. One of the pieces of our business that continues to grow is Data Analytics. There are four main pieces; Customer Profile, Response Analysis, RFM Analysis and Sales Analysis. Below we give an […]
Email marketing is always changing. In the same way that language evolves over time so is the expectation of what should be in an email. Part of this change is driven by the device being used to view the message while other changes happen as email content continues to evolve. Regardless of what is driving […]
While we do like to work hard at Impact, we do let our hair down from time to time. Last week we were able to get away from the office for some fun with our friends at Bluestem (who happen to be one of our clients as well). It was a perfect evening out on […]
Every designer wants to control every element of their piece. If you’re designing a mail piece you’re now one step closer. The USPS is offering Picture Perfect Imprint Indicia which allows a mailer to incorporate their own color logo or image in to the indicia information. By allowing a marketer to put their branding in […]
(via DM News)
The boss, conference organizer, co-worker, interviewer, parent or client who wants your best work, your art and your genuine enthusiasm: …can demand that you bring your best possible work the first time, can point out that they are paying you well, that they’re busy, that they’re powerful, and that they accept nothing short of high […]
Data is information. And information about you, your neighbor and your neighbor’s dog is being collected, stored and analyzed. Some of it is faceless data for instance your grocery store knows that lots of milk is sold on Saturday afternoons, but they don’t know that John Smith gets his milk every Saturday at 2pm. Some […]
The first time you try to build a website there are LOTS of places to get advice from. There is lots of good advice and there might be even more bad advice. Building a website isn’t easy but it’s not rocket science either. The best advice I’ve received is just to keep it simple and […]
I remember the day that my computer teacher taught us how to use Microsoft Word and do a mail-merge with our database we had built. My mind was blown. That type of functionality is a given for any sort of letter or website that wants to be engaging these days. If who or what you’re […]
(via Bolt Insurance)