• Marketing to People with Money

    I listened to a couple of folks talk about everything they learned at 2015’s SXSW Interactive conference (South by Southwest is an annual set of events held in Austin which includes marketing topics). They were talking about all of the cutting edge tech toys and ideas. They didn’t have any solutions or ideas for my […]

  • Tips for Postcard Mailings

    In the past we’ve talked about how postcards are a great low-cost option if you’re thinking of doing direct mailing on a small budget. They’re guaranteed to get your message across as the recipient doesn’t even have to open it. They’re also perfect to stick on a refrigerator so that your message can have a […]

  • Make Decisions

    When it’s time to make a big decision there’s a good chance you won’t get it exactly right. Rarely does anybody get it EXACTLY right. But when the time comes, a decision must be made and we all do the best we can with the information we have. Most folks don’t relish the opportunity to […]

  • 10 Bad Marketing Quotes from David Ogilvy

    Here are 10 things that David Ogilvy says marketers should never do: 1. Be boring The worst fault a salesman can commit is to be a bore. From a 1935 guide a 24-year-old David Ogilvy wrote for the entire staff of Aga Cooker salesmen) 2. Sling mud at competitors On no account sling mud — […]

  • Postal Rates will increase on May 31

    The United States Postal Service Rates for 2015 will increase on May 31st. The new USPS rate charts are now available. You can access them by clicking here. If you need help understanding your new rate, please contact your Impact Representative. We’ll be happy to assist you.

  • Make Your Marketing Personal

    Personalization is everywhere. Folks who put lots of bumper stickers on their car have chosen to personalize their bumper. Tattoos that cover a person’s arms are much more personalized than non-tattooed arms. Our society has come to expect personalization. In fact lots of folks prefer personalization even to purchase from brands. Fortunately personalization is easier […]

  • Tomorrow’s Trends

    The best way to guarantee future failure is to not take any little steps forward now. A surefire way to hamper your company’s future success is to dismiss trends as simply fads that will go away and miss that these “fads” keep building on each other even though they may be temporary. An excellent way […]