Here’s an update from our CEO Tim Johnson: It is time for the House and Senate to start negotiating postal reform Last week’s postal news from Washington was not good. It appears that the House will likely not vote before the August recess on a postal bill. The Senate passed its own postal reform bill […] →Read more
Here are some tips from Lois Geller telling marketers how to be better at direct mail. For some of us testing is like practicing the piano was growing up. It isn’t always what we want to do…but it the best way to get results: As a marketing expert, I have had the following conversation hundreds […] →Read more
It’s easy to be so self-aware that you get distracted and lose focus on the task at hand. It reminds me of being in high school. Here is a good word of advice from Seth Godin to help us be a little more forgetful of ourselves. I woke up early to give a speech a […] →Read more
In a day where everything can be personalized it seems like a no-brainer that emails can be customized. But on top of the typical name personalization or even picture personalization that can occur there’s more that can be done. Sending a targeted message to a group of people isn’t that difficult. After finding similarities of […] →Read more
If someone told you that the use of smart phones was on the rise you might think to yourself, “No duh”. If you’re a marketer hopefully you see that as an opportunity. Maybe you don’t create smart phone apps but you can certainly take advantage of existing apps. One popular option is QR codes. Here […] →Read more
(via Mashable) →Read more
Here’s some more info as well as some tips from the USPS website: Picture Permit Imprint Indicia is a new offering that provides commercial mailers with the opportunity to creatively add value to their mailpiece. It allows you to customize your permit indicia by incorporating a logo, picture, trademarked brand, or other image along with […] →Read more
From Impact’s CEO Tim Johnson: I make periodic visits to Washington DC to meet with USPS executives, members of the Postal Regulatory Commission, Senators and Congressmen. The House Republican Leadership is tentatively scheduling a vote on postal reform (HR 2309) for the last week of July. Here’s my opinion: 1. The risk of business disruption […] →Read more
Seth Godin with a few things that would be good to reflect on before your next project: Impatient… great marketing takes time. Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of time. Selfish… we have a choice, and if we […] →Read more
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