When you get a piece of transaction mail from one of the ‘big-boys’ have you ever noticed how much marketing is in there? They add a buck-slip or a coupon and it’s always an attractive piece of mail. Here are 4 ideas to help your transactional mail have a little more pop: 1) Design matters. […] →Read more
Certain colors receive a predictable response among people. Specific smells bring back a particular memory. And my emails better show up when I expect them to. We can deliberate managing a customers expectations but below are a couple of charts on your customer’s expectations when you email them. Here are customer expectations for when they […] →Read more
Sometimes one of the hardest parts of making money is collecting the money from the buyer. There are ways to make this easier for yourself. Here are a few that you might not have tried yet. 1. Please and thank you. Good etiquette is always important, but when it comes to invoicing, minding your manners […] →Read more
A few days ago I posted about working on your elevator pitch. While I think that advice was spot on, I also think this advice from Seth Godin clarifies it. If your elevator pitch is a hyper-compressed two-minute overview of your hopes, dreams and the thing you’ve been building for the last three years, you’re […] →Read more
Our own Clinton Kennedy, a Senior Database Marketing Analyst at Impact Proven Solutions, has written a white paper asking the question “What will it take to truly recover from the recession?” Below is an excerpt: When can the recession be said to be over or at least on the mend in order to anticipate a […] →Read more
Press Release from the USPS: Beginning early next year, the Postal Service will introduce a First-Class Mail Global Forever Stamp. The new stamp will allow customers to mail letters anywhere in the world for one set price of $1.10, and is among new mailing and shipping services filed with the Postal Regulatory Commission today. […] →Read more
If you haven’t heard of an elevator pitch, the idea is can you tell your story in the length of an elevator ride, whether your story is the vision for your company or your resume. You need a summary that is fresh and sets you apart. Terri Sjodin, author of Small Message, Big Impact: The […] →Read more
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Adding an insert to your direct mail piece can be very effective and can draw attention directly to your offer. An eye catching graphic or a well chosen word in large print might be exactly what will help your recipient to respond. Here are five ways to do more with your insert. 1) Emphasize your […] →Read more
It would be great to be picked, to win the random lottery, to have a dream come true. But when we rely on a wish to get where we want to go, we often sacrifice the effort that might make it more likely that we get what we actually need. Waiting for the prince to […] →Read more