Data is information. And information about you, your neighbor and your neighbor’s dog is being collected, stored and analyzed. Some of it is faceless data for instance your grocery store knows that lots of milk is sold on Saturday afternoons, but they don’t know that John Smith gets his milk every Saturday at 2pm. Some […] →Read more
The first time you try to build a website there are LOTS of places to get advice from. There is lots of good advice and there might be even more bad advice. Building a website isn’t easy but it’s not rocket science either. The best advice I’ve received is just to keep it simple and […] →Read more
I remember the day that my computer teacher taught us how to use Microsoft Word and do a mail-merge with our database we had built. My mind was blown. That type of functionality is a given for any sort of letter or website that wants to be engaging these days. If who or what you’re […] →Read more
(via Bolt Insurance) →Read more
There are a million charities or causes these days. Every few days there is someone at the door. It might be the local baseball team or it might be a local church. Both have their own audience. Since there’s a lot going on in that general market it’s good to refocus and look at what […] →Read more
The English email marketers Adestra recently revealed the results of their research on email subject lines. They focused on many categories but one in particular was non-profits. They didn’t just come up with some general numbers/ideas though, they got down to the specifics with details to help email marketers. Maybe some of the information below […] →Read more
If you do direct marketing and you aren’t doing the following steps then you’re doing it wrong. If you’re just starting to do direct marketing then read below to find some ways to do it right. For everyone else in between, below is a quick refresher. While using direct mail isn’t as easy as 1-2-3 […] →Read more
With Google Glass debuting and the USPS plans for an Augmented Reality app this fall more development is being done behind the scenes, building the infrastructure to make these efforts a reality. Here is one example from the German company Metaio, who’ve created the first Augmented Reality chipset for mobile phones. (via Mashable) →Read more
If you plan to not go out of business then at some point you’re going to have to engage Generation Y. (Some folks call them Millennials instead of Generation Y.) While Generation Y covers a lot of ground, 1980s-2000s, there are common ways that this demographic likes to be engaged. These ‘rules’ are true whether […] →Read more
Here’s a USPS update from our CEO Tim Johnson: It appears that the United States Postal Service (USPS) is planning to resurrect their request for “Exigency” postage rate relief. Details regarding how much increase they will ask for are not known at this time. The Postal Board of Governors (BOG) is scheduled to meet on […] →Read more