First Class rates approved

The Postal Regulatory Commission (PRC) has approved the proposed First Class rates that the United States Postal Service (USPS) plans to put  into effect on April 26th 2015.  However, the PRC did not approve the rates for Standard Mail that were proposed by USPS.  Regarding the proposed Standard rates, the PRC stated: In Standard Mail, certain unequal […] →Read more

“Don’t call it a comeback…I’ve been here for years” – LL Cool J

Email Newsletters are making a comeback. If you stopped sending them out, afraid that you were overwhelming your audience, maybe it’s time to rethink that. If you never stopped sending them…well then it’s like those folks who never stopped wearing Aviator style sunglasses…wait long enough and it’ll come back around. Below are some reasons you […] →Read more

Marketing is just like dating

I didn’t date a lot growing up but I do remember one thing about it,  it never went well for me. One of the reasons is I spent more time being scared I was going to blow it with the girl than I spent trying to get to know her. If I had spent some […] →Read more

Don’t Judge a Book by its Page Count

Any time I write about analytics I seem to go back to baseball. Baseball is a simple sport to understand conceptually. When you try to analyze something as simple as baseball you can see more clearly how your analytics may not actually be helping. For example, a good baseball player generally gets a lot of […] →Read more

Make the Best of a Bad Situation

Unfair things happen. You might be diagnosed with a disease, demoted for a mistake you didn’t make, convicted of a crime you didn’t commit. The ref might make a bad call, an agreement might be abrogated, a partner might let you down. Our instinct is to fight these unfairnesses, to succumb if there’s no choice, […] →Read more

Fulfillment Automation at its Best

Amazon’s 8th generation order fulfillment center which is filled with robot automated processes. This is the best video about robots with no dialogue since Wall-E.   →Read more

The anatomy of success

Who gets the credit when the company succeeds? Who gets the credit when it fails? The answer for both should be everyone. Sure there are some who are more deserving than others for the credit or the blame, but success or failure never comes down to one person in an organization. Hopefully that first paragraph […] →Read more

Email Marketing Statistics

In the digital age we live in where consumers carry around a device that marketers can send messages to a question you should ask yourself is…do they want to hear from me? In this day of constantly being marketed to does my audience want my marketing? Well, the answer is apparently yes. People still like […] →Read more

New Postmaster General

On Feb 2nd, Megan Brennan began here tenure as the 74th Postmaster General, becoming the first woman to serve in that capacity. Megan, as her predecessor came from the Operations group within the Postal Service, originally beginning her career as a carrier in 1986. Megan is generally regarded as a no nonsense gal with an […] →Read more