Are regular white envelopes containing a letter with black and white print still effective? Yep, but so are a few other ideas. If you’re looking to try some new things with your next direct marketing campaign here are a few ideas to help get you started. Digi-mail: Texting and QR codes have made direct mail a physical […]
Here are a few more details on the USPS Summer Postage Sale we’ve hinted about. The promotions is scheduled to run from July through August. You can begin registration on May 1. The 2012 Mobile Commerce and Personalization Promotion will provide business mailers with an upfront 2% postage discount on Standard and First-Class letters, flats, […]
Our partner, Return Path, says that on average more than 20% of opt-in emails never reach your customer’s inbox, but instead end up in a bulk mail, junk, or spam folder. This leaves a lot of customers not getting the emails they signed up for which results in a lot of missed revenue! That’s why Impact […]
Deliver Magazine recently interviewed Peter Glynn from LostPetCards.com about some of the tips he has for others who use direct mail. While this advice might not sound revolutionary to many of our customers it’s always good to not overlook the basics. Update your addresses: Many small businesses and nonprofits haven’t cleaned up their mailing lists […]
(via copyblogger)
Last summer the USPS offered postage discounts for mailers using QR codes and this summer they will be running that promotion again. One common misconception that a marketer can make is “I have nothing to link to”. You may not have something that will make national headlines but you can still come up with something […]
Here’s a word from our CEO Tim Johnson on what our elected officials are up to with USPS reform: With regard to Postal Reform, it is difficult to find any good news but I would like to share a glimmer of encouragement. The Senate leaders and key sponsors of reform legislation agree that a bill […]
In the last few months there has seemingly been breakthrough after breakthrough of potential uses for Augmented Reality (AR). This clip shows the potential of incorporating 3D objects rather than only using flat objects. Bonus: Bert and Ernie from Sesame Street. (via The Daily What)
One of the most difficult things to do is to ask for someone’s money. When you believe in a cause it does make asking a bit easier but you still need a game plan. Here are a few tips that will give you a structure to work within next time you need a donation. 1. […]
I’ve often joked that the only way I will start exercising in is if we start a P.E. class at work. Since that’s probably not going to happen any time soon there are a few other simple things we can do. Here are a few ideas to get you started: 1. Sit up straight. Having […]