• QR Code Use Growing in Popularity

    If someone told you that the use of smart phones was on the rise you might think to yourself, “No duh”. If you’re a marketer hopefully you see that as an opportunity. Maybe you don’t create smart phone apps but you can certainly take advantage of existing apps. One popular option is QR codes. Here […]

  • Put Your Logo In Your Indicia

    Here’s some more info as well as some tips from the USPS website: Picture Permit Imprint Indicia is a new offering that provides commercial mailers with the opportunity to creatively add value to their mailpiece. It allows you to customize your permit indicia by incorporating a logo, picture, trademarked brand, or other image along with […]

  • Postal Reform Update from Tim Johnson

    From Impact’s CEO Tim Johnson: I make periodic visits to Washington DC to meet with USPS executives, members of the Postal Regulatory Commission, Senators and Congressmen.  The House Republican Leadership is tentatively scheduling a vote on postal reform (HR 2309) for the last week of July.  Here’s my opinion: 1.      The risk of business disruption […]

  • 7 Deadly Sins…of Marketing

    Seth Godin with a few things that would be good to reflect on before your next project: Impatient… great marketing takes time. Doing it wrong (and rushed) ten times costs much more and takes longer than doing it slowly, but right, over the same period of time. Selfish… we have a choice, and if we […]

  • 12 Low Cost Direct Mail Ideas

    One of the tough parts about keeping your direct mail effective is change. One of the tough things about change is it usually costs money. Here are some low cost ideas that might help you with your next direct mail piece. Change your outer envelope. A new color or a different size may be all […]

  • What is the Best Method for Non-Profits?

    Non-Profits need donations. People want to give to non-profits. What it the best way to make this happen? A recent study shows that the best method is to send direct mail that gives the recepient a place to give online. Here are some of the findings: 50% of donors surveyed in 2012 said they prefer […]

  • USPS Changes Folded Self Mailer Requirements for 2013

    The US Postal Service has changed the requirements for Folded Self-mailer (FSM) automation mailings starting in 2013 and they may affect your design and print production. The changes go into effect January 5, 2013 and include new size requirements and new folding, tabbing and gluing requirements. The specs for these changes are included below and […]