Good copy can make all of the difference and there’s more than one way to get there. The hardest part for most of us is getting started. Next time you find yourself with a case of writer’s block, here are a few tips that will hopefully get the wheels rolling. 1. Plain copy The most […]
There’s always plenty of buzz at the beginning of new years about what can be expected for the coming year. A growing expectation today is that of corporate sustainability, meaning that social and environmental issues should be factored in to business planning. Lynnette McIntire, who writes for the UPS blog upside, shares what she believes […]
Sometimes the changing requirements of the USPS can be complex and a little overwhelming. For years, the USPS has had a long standing rule that all reply envelopes that are mailed inside automated mailings must have the most current barcode printed on it. With the new Intelligent Mail Barcode (IMb) requirements finally coming into play […]
(via OPEN Forum)
They say first impressions are everything and a headline is that first impression. Whether you are coming up with a headline for a blog post or a subject line for an email here are a few tips to sharpen your skills. Step 1. Become a student of great headlines It may sound like a beginner’s […]
Here’s a list of made up words that none of us will use this year but we will see in an article here or there: Advertainment — “Advertising is no longer about interrupting what people are interested in, it’s about being what people are interested in.” Phablets — A mixture of a smartphone and tablet. […]
The USPS is working on an augmented reality app with Aurasma. This app will bring your mail piece to life and give your recipient another reason to read your mail. Look for the app to be released later this year. (via VentureBeat)
More simple wisdom from Seth Godin: What do you make? Decisions. You don’t run a punch press or haul iron ore. Your job is to make decisions. The thing is, the farmer who grows corn has no illusions about what his job is. He doesn’t avoid planting corn or dissemble or procrastinate about harvesting corn. […]
Here is an excerpt from the Camden Community News: On December 20 Impact Proven Solutions…was awarded for their outstanding work with Minnesota State Operated Community Service (MSOCS). For the past two years, Impact has employed adults with physical and mental impairments from MSOCS. Their crew works three hours per day, five days per week and […]
Here are the new First Class US Postal Service rates that will start on January 27. Click here to view the Standard Rates. First-Class Mail 1 Ounce Letter Prices 1 Ounce Letter Price per Piece Change Current New Cents per piece Percent Change Single Piece $0.45 $0.46 $0.010 2.2% Mixed AADC $0.404 $0.405 $0.001 0.2% […]