What Is It That You Do At Your Company?

More simple wisdom from Seth Godin:

What do you make?
You don’t run a punch press or haul iron ore. Your job is to make decisions.
The thing is, the farmer who grows corn has no illusions about what his job is. He doesn’t avoid planting corn or dissemble or procrastinate about harvesting corn. And he certainly doesn’t try to get his neighbor to grow his corn for him.
Make more decisions. That’s the only way to get better at it.

(via Seth’s Blog)

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