• Pointless Data

    The weight of a television set has nothing at all to do with the clarity of its picture. Even if you measure to a tenth of a gram, this precise data is useless. Some people measure stereo equipment using fancy charts and graphs, even though the charts and graphs say little or nothing about how […]

  • Analytics Success Takes Work

    My world was shattered the day my dad told me no one practiced more than Michael Jordan. I really wanted to be good at basketball just by wanting it. I didn’t want to have to work for it. Data is similar in that just having data and looking at it doesn’t create a successful direct […]

  • USPS Pricing: Update from Tim Johnson

    Here is some not so good news from Washington, DC. Senators Carper and Coburn have reached a compromise on the pricing section of their bill.  It is a triple whammy for postal prices.  The cap goes to CPI+1, the exigency increase becomes permanent and the USPS has the ability to eliminate the CAP in 2017 […]

  • Be A Better Fundraiser

    It’s pretty easy to miss the customer perspective when you’re on the inside looking out. When you’re a charity and you miss the bigger picture it can really cost you. Here are a few tips to remember next time you ask for donations: Well firstly, donors have feelings too. Secondly, as donors we like to […]

  • 2014 USPS Postage Increase

    Here are the postage rates that will go into effect on January 26th, 2014. Unfortunately, the Postal Regulatory Commission (PRC) approved the entire Exigent rate increase requested by the United States Postal Service (USPS). The PRC’s decision came over a massive effort across the entire industry to oppose the exigency increase. Overall, that means that […]

  • Keep Your Email Marketing Relevant

    As more and more folks use mobile devices there’s no doubt your audience is part of that demographic, regardless of their age. As 2014 begins there’s an ever growing change in how websites and emails are designed specifically because of the growth of mobile device usage. It’s called responsive design and it takes in to […]

  • 5 Mailing List Options

    Mailing lists have been around almost as long as mail. In the age of big data some of the guess work is taken out and saturation mailings aren’t required to get to your target audience. Here are a few list types to consider for your next mailing. The house list:You create this list yourself. It’s […]