With low open rates and even lower conversion rates, email marketing gets a bad name. Many business owners only engage in it because they feel some sort of obligation, or perhaps they heard a marketing guru emphasize email, so they give a half-hearted effort to send out a monthly newsletter with last-minute content. However, a […]
Our Senior Database Marketing Analyst, Clinton Kennedy, recently attended the More In Store: Midwest Retail Strategies Conference. Below is an article he put together based on the presentation by Tom Gillaspy, former Minnesota State Demographer, on The Changing Face of Minnesota Shoppers: Demand from consumers is going to decline because: 1) Mobility, once a multiplier […]
No is essential. If you believe that you must keep your promises, overdeliver and treat every commitment as though it’s an opportunity for a transformation, the only way you can do this is to turn down most opportunities. No I can’t meet with you, no I can’t sell it to you at this price, no […]
(via Postal Posts)
There are tons of things evolving on the internet these days. Whether it’s responsive web design, being able to put things in your Amazon cart through Twitter, or the ever evolving gmail inbox there’s LOTS of growth. In times like this one of the first things to fall off of the radar is the simple […]
(via DM News)
When I check my email the first two things that matter to me are 1) who is this email from 2) what is it about. We’ve had several posts about the need for good email subject lines but the other important piece is your ‘From’ line. If a person doesn’t recognize the name in the […]
Starting May 1st and going through the end of June the USPS will give a postal discount for direct mailers who use what they’re calling ‘digital personalization’. The post office requires the sender’s piece to have a URL or barcode that directs the recipient to personalized online content. It’s a good example of what we’ve […]
We all know how important it is to make the most use of the time we have. No one wants to spend more time at work than they have to but no ones work load is getting smaller. This is where the old adage ‘work smarter not harder’ comes in to play. (I always hate […]
I could give a pretty extemporaneous speech on why Michael Jordan is the best basketball player ever and I think people would find it interesting…unless I was talking to a group of 6 year old girls. No matter how passionate you are on a subject audience matters. Below is an excerpt from an article about […]